Posts Categorized: Fashion & Accessories

The first online Mercedes-Benz Fashion Week Russia took place in Moscow

Posted filed under Fashion & Accessories.


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Video-presentations of the brands were followed by bloggers and journalists from across the globe. In total, the online stream of Mercedes-Benz Fashion Week Russia has been viewed at 100+ web-sites by 800 thousand users from Russia, Italy, the United Kingdom, the USA, India, and other countries. “The key task of the Fashion Week is to… Read more »

32 Russian designers presented their collections online at Mercedes-Benz Fashion Week Russia

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The organizers made no arrangements for any private shows not to endanger models and the shooting team. Thus, the designers made video presentations, lookbooks, and filmlets to showcase their clothing from the new collections. In total, there were 32 video shows of 1 to 7 minutes long. We’ve chosen the best ones. Yana Besfamilnaya The… Read more »

Virtual model, digital clothing, fashion on TikTok: how Mercedes-Benz Fashion Week Russia masters new formats in self-isolation

Posted filed under Fashion & Accessories.


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1. Live shows Initially, the organizers intended to stream private shows, but abandoned the idea to keep the models and the shooting team safe. Thus, designers had to make video presentations, lookbooks, and filmlets to showcase their clothing from the new collections. In total, there were 32 video shows of 1 to 7 minutes long…. Read more »