Posts Categorized: Press Release Tips

When to submit a press release to PRUnderground, and when not to…

Posted filed under Press Release Tips.


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We try to be open and honest here at PRUnderground, and we are known for actually telling clients and prospective clients NOT to use our service for news releases in some cases. Here is a rundown on when to distribute your press release on PRUndeground.com, and when to use another more expensive service (or hire… Read more »

6 Big Press Release Headline Mistakes (and best practices to fix them)

Posted filed under Press Release Tips.


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The most important part of your press release on PRUnderground.com is the headline. Do NOT take this lightly. If your headline doesn’t work, then that poignant quote from your CEO in paragraph 3 or even that big announcement in the first sentence do not matter – because they are much less likely to get read…. Read more »

Clever PR Tip: Frame and hang your press release from a major news site to extend the value of your PR efforts (and impress clients)

Posted filed under Press Release Tips.


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It can be quite difficult to get your business written about in the press, but when you do, be sure you are extending the life of that coverage by printing it, framing it for your reception area, linking to it through your website, and distributing it to prospective clients. It gives your business public credibility… Read more »

3 ways to get your press release into Google News

Posted filed under Press Release Tips.


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Google News has become one of the most widely read sources for news announcements. It takes a different approach than a typical news site – instead of providing one view on a topic it sometimes links to hundreds sources so the reader can get different perspectives from different news outlets. Google News also publishes company press… Read more »

4 free PR tools to track brand mentions on social media and the web

Posted filed under Press Release Tips.


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These days your business and brand (or even you as an individual) can show up all over the internet – on Social Media, on Websites, in Search Engines. We have compiled 4 free web services to track your marketing and PR efforts on the web, as well as monitor when and where you are mentioned… Read more »