Posts Categorized: Blog

Case Study Results: A press release to announce a social media day conference in Texas

Posted filed under Case Studies.


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Every month we like to show real results from press releases run on PRUnderground.com. Here is one from last week entitled “Texas Honors Small Business Owners by Celebrating Social Media Day June 29“. It basically announces the third annual DFW Rocks Social Media 2014 conference hosted by social media coach/strategist Lissa Duty. So let’s take… Read more »

3 ways to get your press release into Google News

Posted filed under Press Release Tips.


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Google News has become one of the most widely read sources for news announcements. It takes a different approach than a typical news site – instead of providing one view on a topic it sometimes links to hundreds sources so the reader can get different perspectives from different news outlets. Google News also publishes company press… Read more »

How to submit a book to the New York Times Book Review in 2014

Posted filed under Book Marketing Press Release.


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Since there are quite a few PRUnderground.com clients who are issuing press releases for books, we thought we would answer a common question of how does someone submit a book for review to the New York Times Book Review. Obviously a press release is a quick, but limited, way to market your book. You really… Read more »

PRUnderground adds press release headline syndication to 100 additional news sites

Posted filed under Site Updates.


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As we look to expand the reach of your press releases on PRUnderground we recently did a deal to get syndication of press release headlines to over 100 regional news sites including Boston.com, Cincinnati.com, Housingwire.com, Restaurant News, AZCentral.com, SiliconInvestor.com, International Business Times and the Miami Herald. Here is a current list of the sites (subject… Read more »

Case Study: Wine marketing with an SEO press release

Posted filed under Case Studies.


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Here is another example of a creative use of a press release on PRUnderground.com. When a co-owner of Villa Bellangelo winery in the Finger Lakes area of New York wrote a book on the history of the wine industry in the region (A Sense of Place: A Discovery of Finger Lakes Wine History and Villa… Read more »