Buy Box Experts to Share Marketing Tips at Premier e-Commerce Event in Chicago

With so many online advertising options available, how does a retailer know which ones to pursue and if they are getting their money’s worth? That’s the subject that Buy Box Experts, a leading managed services agency supporting online sellers, will address as at the IRCE@RetailX e-commerce event this month in Chicago.

The Buy Box Experts Amazon agency helps retailers build their brand online through software solutions and personalized consulting. They have managed over $2 billion in Amazon revenue and helped over 10,000 Amazon sellers increase total sales.

Buy Box has proprietary software that helps sellers manage inventory and streamline operations for optimal efficiency. In addition, their experienced experts work one-on-one with retail clients to help them build their brand, cut waste, decrease counterfeit listings, and drive up sales.

Buy Box Partner James Thomson will share his expertise with IRCE (Internet Retailer Conference and Exhibition) attendees on June 27 to help them better navigate the world of online advertising.

“It can be very overwhelming for online sellers to decide how to allocate their advertising budget,” said Thomson. “Our aim at this conference is to help sellers know which products to promote and where to promote them. We are also going to show them how to use analytics to track their ROI so they can make sure they are spending their advertising dollars in the best way possible.”

Prior to becoming an Amazon consultant and partner at Buy Box Experts, Thomson served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager.

He is the founder of Prosper Show, a continuing education conference for large Amazon sellers. He also published the book “The Amazon Marketplace Dilemma” designed for brand executives seeking to control their brands on the Amazon marketplace.

Thomson has an MBA from Vanderbilt University (Owen School) and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Kellogg School). He has guest lectured at more than a dozen top business schools around the world, including Stanford University, University of Michigan, University of Notre Dame, and Manchester University. He has also been featured in the Wall Street Journal, New York Times, Forbes, and many other publications.

Thomson said that while Buy Box has presented at IRCE in the past, they are particularly excited for this year’s show which promises to be better than ever now that it has joined with RetailX.

“With the addition of the RetailX piece, IRCE is going to be the ultimate one-stop-shop for e-retailers,” said Thomson. “They’re going to have bigger company groups and all market segments coming together under one roof. Retailers will have the chance to connect with an unprecedented number of big name brands and service providers in just a few days.”

The RetailX component will combine IRCE with two other retail mega-expos, including Global Shop (the industry’s largest design and merchandising trade show) and RFID Journal Live! Retail (the only radio-frequency identification expo dedicated to retail applications).

The show will take place from June 25-28 at McCormick Place in Chicago, with an over 400,000 square-foot trade show floor. Organizers plan to welcome over 20,000 industry professionals representing 48 states and 45 countries. Keynote speakers will include Andy Dunn (Senior Vice President of WalMart), Doug Stephens (President and Founder of Retail Prophet), and more.

To learn more about Buy Box Experts’ marketing services or their presentation at the upcoming IRCE@RetailX Conference, visit www.BuyBoxExperts.com.

About Buy Box Experts

Buy Box Experts specializes in Amazon account management, including A+ content detail pages, Amazon product SEO, and brand equity management. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand equity.