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Buy Box Experts, a leading performance marketing agency supporting brands on the Amazon marketplace, has partnered with leading ecommerce advertising software Pacvue to provide brands with the opportunity to leverage Amazon’s Demand-Side Platform (DSP).
More powerful than other major ad platforms, the Amazon DSP offers brands the opportunity to apply highly sophisticated customer targeting to their advertising campaigns on the world’s largest ecommerce marketplace). The Amazon DSP is powerful for retargeting Amazon’s exclusive audiences, reaching shoppers who visited the brand’s Amazon product listings, but haven’t yet made a purchase. In addition, brands can target the shoppers of their Amazon competitors’ products, seeking to convert these shoppers into the brand’s own Amazon customers.
For service or product brands that don’t sell on the Amazon marketplace, the Amazon DSP offers them the opportunity to match their customer lists to Amazon customers, and thereby engage those customers on Amazon Owned & Operated (O&O) sites (such as Fire Tablet, Kindle, Imdb.com, Twitch), as well as Amazon’s vetted Publisher Partners, and open exchanges (e.g., Verizon Media, Doubleclick, BrightRoll).
Joseph Hansen, Buy Box Experts CEO and Founder, said “I’m thrilled to be working side-by-side with Pacvue in providing a combination of leading technology and advertising campaign management to large and medium brands that seek to capitalize on the first-mover advantage of this Amazon DSP advertising platform.”
“Amazon DSP opens up a powerful mechanism for brands to enhance their advertising throughout the customer journey,” said Melissa Burdick, President of Pacvue. “Buy Box Experts brings deep experience and knowledge in the Amazon space and, supported by our leading technology, will be able to unlock additional value for brands.”
About Pacvue
Headquartered in Seattle, Pacvue is the enterprise platform for brands, sellers, and agencies to manage their eCommerce advertising. Combining the power of holistic performance data with the tools needed to take recommended actions, marketers use Pacvue to programmatically manage their campaigns on Amazon, Walmart, and other marketplaces in order to lower costs, grow share of voice, and increase sales. Supported by the expertise of eCommerce veterans, Pacvue is the leader in competitive insights, flexible reporting, and intelligent automation, and is consistently first-to-market, empowering marketers to win in the future of eCommerce. For more information, visit https://www.pacvue.com/.
About Buy Box Experts
Buy Box Experts, LLC harnesses its deep Amazon channel knowledge and experience serving brands through its suite of performance marketing services, which include strategic advisory consulting, growth-based advertising (Amazon AMS and Amazon DSP), product listing optimization, and Vendor Central & Seller Central account management on fifteen Amazon marketplaces around the world. The firm also supports investors with due diligence of target brands that leverage the Amazon channel. For more information, visit https://www.buyboxexperts.com.
About Buy Box Experts
Buy Box Experts specializes in Amazon account management, including A+ content detail pages, Amazon product SEO, and brand equity management. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand equity.
