Buy Box Experts Partner Presents Amazon Advertising Tips at Leading E-biz Expo

As the former head of the Amazon Services department, the first Fulfillment by Amazon account manager, and a partner at Amazon consulting firm Buy Box Experts, James Thomson knows a thing or two about e-commerce. He recently shared his insights on effective advertising for online sellers at one of the best-known internet shows — IRCE@RetailX in Chicago.

IRCE (Internet Retailer Conference and Exhibition) is billed as a “one-stop e-commerce shop.” It offers over 130 strategic educational sessions to help online sellers up their game. It also features nearly 600 top solution providers (for shipping, email marketing, payment solutions, etc.) in the largest exhibit hall in the industry.

The conference took place June 25-28 at McCormick Place in Chicago and welcomed approximately 20,000 industry professionals representing roughly 48 states and 45 countries.

As a leader at a top Amazon marketing agency known as Buy Box Experts, Thomson was selected to address attendees at IRCE about effective advertising strategies for online sellers. He shared his expertise to help retailers make their name in an increasingly crowded Amazon marketplace through advertising. He discussed recent and upcoming Amazon trends and also shared marketing tips to help sellers build their brand outside of Amazon. Thomson gave actionable guidance for experimenting with new channels and forms of advertising in order to achieve a significant return on investment.

Thomson said that he was honored to speak about this critical topic in front of the IRCE audience.

“IRCE is one of the biggest and best e-commerce conferences out there, and it attracts some of the most up-and-coming businesses in the industry,” said Thomson.

“Advertising is a make-or-break measure for many companies, and my goal was to help steer attendees toward the best advertising strategies for their specific type of business,” said Thomson.

In addition to serving as a leader at Amazon, Thomson worked as a banker and management consultant, and he was the co-founder of Prosper Show, the continuing education conference for large Amazon sellers. He earned a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Kellogg), as well as an MBA from Vanderbilt University (Owen) and a Bachelor of Science from University of Alberta. He has been published in Web Retailer and Practical E-Commerce, and he also published the book “The Amazon Marketplace Dilemma” designed for brand executives seeking to control their brands on the Amazon marketplace.

As a partner at Buy Box Experts, he leads a team of Amazon marketing experts in guiding internet businesses to success. Buy Box helps retailers build their brand online through software solutions and personalized consulting. They have managed over $2 billion in Amazon revenue and helped over 10,000 Amazon sellers increase their total sales.

Buy Box has proprietary software that helps sellers manage inventory and streamline operations for optimal efficiency. In addition, their seasoned experts work one-on-one with retail clients, helping them to grow their brand, slash waste, decrease counterfeit listings, and drive up sales.

To learn more about Buy Box Experts’ marketing services, visit www.BuyBoxExperts.com.

About Buy Box Experts

Buy Box Experts specializes in Amazon account management, including A+ content detail pages, Amazon product SEO, and brand equity management. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand equity.