Blue Fountain Media Reveals Five Point Strategy for Profitable Paid Media Campaigns

Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, today revealed its five-point strategy for implementing effective paid media campaigns. Paid media, which is a crucial revenue growth and brand awareness component for any online business, introduces a company’s website to an audience of potential new, qualified customers; consumers who may not know that business exits or what services it offers.  Blue Fountain Media has broken down the process of setting up a successful paid media campaign into five essential steps.

“Many new clients come to us puzzled that their existing websites aren’t generating the kind of traffic they had hoped,” explains Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “That’s when we show them how a solid paid media campaign can cost-effectively bring new customers to their sites.”

After a discovery process that includes performing a comprehensive assessment of a client company’s website, products and services, digital marketing experts at Blue Fountain Media develop a paid media campaign based on these five steps:

1. Keyword Research:  Defining target keywords that will work on AdWords, or other Pay Per Click (PPC) campaigns, is the foundation for any decent paid media campaign. These words are identified based on the business goals of the company and any previous paid media campaign’s audit. These are the words that will help locate prospective customers to show your display ad to.

2. Develop the Strategy:  Next, define the parameters of all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including the landing page recommendations, the most relevant ad copy, demographic targeting options, and the overall budget for the campaign.

3. Content Implementation: Once the strategy is defined, Blue Fountain Media then helps to ensure the client company’s website’s content contains all the relevant keywords that were discovered during the research phase, as well as overseeing the technical implementation of the website’s meta-descriptions, internal links, and landing page content. The key here is to make sure the language and keywords are consistent across all pages and that they align with the campaign’s strategy.

4. Campaign Optimization:  Blue Fountain Media then suggests initiating both short-term and overall campaign adjustments, based on the initial results of the campaign. This includes modifying ad copy, ad bids and even landing pages – all based on results seen in the first days and weeks of the campaign. Global changes to the campaign can be implemented to see how they tweak response rates.

5. Performance Reporting: Collected data on website traffic increases and sales conversion rates are then tallied. Using this information, Blue Fountain Media does its own measurement planning in order to gauge the paid media campaign’s success, based on the strategy’s initial short and long-term goals, and then reports these results to the client company.

“Successfully employed, a paid media campaign can bring a significant number of qualified candidates into the sales funnel,” reports Shaoolian. “This is when our clients finally understand how a small investment in paid media can pay off handsomely, and that, at last, all the work they’ve done creating a beautiful website is delivering an attractive return on investment.”

About Blue Fountain Media

Blue Fountain Media A Pactera EDGE Company, is a leading provider of Data-driven, Intelligent, Digital Experiences. Blue Fountain Media works with global enterprises to create high-performing, data-driven websites, and cross-platform integrated marketing campaigns. Blue Fountain Media’s clients include: Element Solutions International, Hillenbrand, CDK Global, Peterbilt Motors, Workfront, Cathay Bank, and more.