Be Part of New Vaccine Documentary (Scientific Technologies Corporation)
Industry: Healthcare
An Invitation to a New Approach to Dealing with Vax Hesitancy
Scottsdale, AZ (PRUnderground) November 22nd, 2017
The Immunization Ambassadors, the advocacy group of STC (Scientific Technologies Corporation), a leader in immunization intelligence™, announced a partnership with documentary filmmaker Chris Schueler, and issued an invitation for those involved in vaccinations to get involved in the new film.
THE PROJECT: Those who administer immunizations have worked to convince “vaccine hesitant” parents to change their minds. However, research has shown that reciting factual data doesn’t work, and neither does arguing or scare tactics. BUT… there is one approach that has shown promise and it amounts to this: TELLING A BETTER STORY. That is the goal of the new documentary.
Chris Schueler, who heads Christopher Productions, specializing in social issue documentaries, has won 21 Emmys over two decades. He says, “Our motto is ‘Television to touch the heart.’ We give people facts, but in a compelling way, with emotion, with stories.”
What kind of stories? The answer will emerge out of their extensive research process that includes conversations with those in the target audience; that is, with vax hesitant parents. Schueler says, “We will know the stories to tell when we know why they are hesitant. We figure out where they live and how they think and how they came to their attitudes, how they get their information and what and who persuades them.
THE INVITATION: Schueler’s production company, Christopher Productions, is now adding sponsors and partnerships. While the documentary will be for audiences nationwide, special state and local editions can be created using state data and local experts.
Schueler will also be looking for subject matter experts, and for connections to those with compelling stories. Ultimately, he will of course be looking for those who can use a mini-documentary to show to patients.
If you want to get involved or simply be in the loop, please go to the website and sign up for updates on the project.
About STChealth
STChealth’s mission is to eradicate vaccine preventable disease and empower individuals through our innovative technology and service solutions. We deliver on our mission through passion and innovation, through teamwork and inclusion, through superior client service and products, and a relentless pursuit of the next ”big idea” that will advance immunization intelligence. Starting with developing the first Immunization Information System (IIS) and over 35 years of experience in the immunization ecosystem, STChealth is positioned today to support more than 1/3 of COVID-19 vaccinations reported in the U.S. through our network of over 70,000 Providers and Pharmacy Partners. More information can be found at www.STChealth.com
