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Analytic Index, a leading provider of e-commerce search, sales, and shelf analytics for brands and agencies, today announced the availability of its Home Depot analytics service. This new capability enables brands and agencies to easily understand Home Depot’s online marketplace including vendors, keywords, organic search, paid search, sales ranks, and consumer trends for every category.
The new Home Depot service is the first in the marketplace and is designed to help brands gain a competitive advantage when selling through Home Depot’s digital channels such as their website and app. Brands and agencies that subscribe to the Analytics Index service can retrieve current and historical data that shows how brands are being searched, which keywords are most frequently searched, and those that are most effective. Additionally, the platform provides category and competitive intelligence for assortment, pricing, keywords, and sales performance, empowering brands to analyze and strategically plan for digital grocery initiatives.
“Our new Home Depot service gives brands and agencies insights into a quickly-growing marketplace that hasn’t been addressed before,” said Mike Karlsven, co-founder of Analytic Index. “For the first time ever, vendors can gain visibility into the inner workings of Home Depot online, giving them a huge advantage over their competitors.
Analytic Index offers a suite of cloud-based e-commerce services designed to help brand manufacturers and agencies leverage analytics data to improve organic rankings, get better returns on ad spend, and increase overall sales through online retail channels. Analytic Index provides analytics data and services for all major e-commerce platforms, including Amazon US and International, Walmart, Target, and Kroger, with plans to expand to more than 10 additional marketplaces by the end of 2023.
About Analytic Index
Analytic Index helps brands and agencies drive profitable retail e-commerce growth with a proven system that vastly improves organic and sponsored search performance. Proprietary next-generation analytics and expert retail-media consultation provides the foundation for the company’s AI Accelerator, the system that helps brands discover and prioritize growth opportunities, create strategic plans to optimize listings and campaigns and measure the efficacy of optimizations. Analytic Index’s solutions span all major online retailers, offer holistic competitive data, and provide immediate value.
