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The inner city apparel line, Royal Soul inc. is the empowerment brain child from model & designer Alma Davis-Reid. Looking to help the black community regain sense of pride and purpose with each peice. The powerhouse behind the brand also believes in being sustainable in fashion while being conscious.
Royal Soul Inc. has gifted their pieces to A-list events in the past, but has recently gifted to the Ocean City Jazz Festival in North Topsail, North Carolina due to their work to keep the history of the community. Alma states, “Contributing to such an event is necessary, especially with the current climate of the United States with black history. I will always stand behind causes that empower and maintain the positive image of the black community.”
The owner states that sustainability is also part of the culture for the black community, “historically we have always had to stretch resources further than believed. That could be considered our inherited gift, to be able to take an item and use it 150 ways before ending our use with it.” That is exactly what the owner shows from one of her videos on Instagram, when styling a button down long sleeve shirt three different ways.
Royal Soul Inc. embodies the same sustainabily characteristics as the brand carries limited amount of product with many pieces that can be mixed, matched, and re-envisioned.
As the brand is planning more fashion shows towards late summer into fall, Alma Davis-Reid has announced Royal Soul Inc. attendance at two New Jersey pop-up shops on July 3rd at the Robert Treat Hotel in Newark from 12-5pm and July 18th at Qua’s Creative Art Center in Jersey City from 3-8pm. She hopes her designs will add to the showroom experience.
