AdCombo Implements AI to Optimize Marketing Processes
Industry: Advertising & Marketing
In an effort to discover how artificial intelligence can optimize the work of AdCombo marketers and PR managers, the company is testing AI services for creating text and visual parts of ad campaigns and increasing CRs of articles.
Canada (PRUnderground) October 8th, 2022
In an effort to discover how artificial intelligence can optimize the work of AdCombo marketers and PR managers, the company is testing AI services for creating text and visual parts of ad campaigns and increasing CRs of articles.
“Currently, we use Rytr, an AI writing assistant, to work with text and DALL-E, an AI system, to create visuals. Our marketers use Rytr to create ad text content more quickly – headlines and microtexts – while DALL-E generates visual plots based on desired keywords.
Regarding PR specialists, Rytr assists us not only in producing headlines for articles, but also in systematizing information according to the AIDA model in selling articles. At the moment, our PR & Marketing department is trying to ascertain if it is possible to raise the number of conversions with texts generated by AI and free up the employees’ time for other essential tasks as well.
In other words, we are discovering whether it is possible to optimize the process of text and visual designing and get greater results in less time. Now, our experience with the services cannot be called smooth and quick. Sometimes we are not satisfied with the output, and then have to manually edit texts. Another time, our team modify texts, if the general ideas are fine, but the texts look raw. Occasionally visuals need to be re-generated as they don’t meet our requirements on the first try. We keep testing and recording the results”, commented Victoria K., a PR-manager at AdCombo.
Additionally, she mentioned that getting highly adaptive assistants was the priority in order to achieve results within a short timeframe. For now, AdCombo marketing & PR specialists have already noticed that AI saved about an hour for them a few times.
PR managers at AdCombo are already recommending some AI services to affiliates, letting them enhance performance of their ad campaigns at no cost.
AdCombo is a 9-year CPA Network whose 120 000+ affiliates are glad about stable payouts, functional in-house platform and offers from reliable advertisers only.
About AdCombo
AdCombo is affiliate marketing platform with in-House COD offers, Friendly support and100+ GEOs WW.
