Activewear feels like my second skin. Katie Martin launches her own brand: KFIT

Australian fitness entrepreneur and author of “The Kitchen Series” Katie Martin has opened the doors to her new e-commerce. KFIT, the name of the new activewear collection, born to remove the disconnect between function and fashion and allow women to move freely and confidently, no matter what the day entails.

“Over the years I have seen women of all shapes, sizes and ages wear and train in various brands of activewear. They were always pulling up, adjusting, complaining or not feeling their most confident self in their choice of clothing. Too often, these women sported activewear that looked great in a bathroom selfie, but did not hold up when actually exercising. Similarly, functional activewear did not fulfil their desire to feel elegant, sexy and feminine at the same time.”, says Katie Martin.

KFIT was designed with the ‘everyday woman’ in mind. The one that wants to go to meetings followed by coffee with her friends. The one that has a million errands to run but doesn’t want to look underdressed while doing so. The one that wants to push the limits in their workout but wants to feel equally elegant and sexy. KFIT is for the woman who wants to do it all, while doing the least with her wardrobe. KFIT is where capsule luxury meets sport, form and function.

“KFIT is made of a specific blend that has been designed and woven for the best possible fit and feel. Months of trialling, testing, wearing and washing allowed us to develop what has been used throughout the entire collection. You will not see a strap digging into a shoulder, a waistband restricting one’s core, a leg of a short pushing in on a thigh or a band cutting into a back.”, adds Katie Martin.

Katie founded her personal training business in 2017 when she was 17 years old and it was at the height of COVID-19 that she decided to take the leap and rebrand it to activewear.

Full collection available at www.kfit.com.au

Follow Katie on www.instagram.com/katiemmartin_