Pixel Union Launches VOGUE, a New Premium Shopify Theme Designed for New and Established Brands

Pixel Union, a Canada-based design agency known for its world-class themes, apps and custom ecommerce solutions, today announced the release of Vogue, a new Shopify theme for online stores with high-quality lifestyle products. Featuring immersive full-bleed product photography, unobtrusive sidebar navigation, and a unique “lookbook” feature, Vogue emulates major retailers’ sites by letting customers easily imagine themselves using the products showcased by the theme.

Vogue’s built-in lookbook feature, the first of its kind in any Shopify theme, turns collections into editorial-style product spreads, alleviating the need for third-party apps or landing page builders and engaging customers in a rich experience on mobile and desktop devices. Continuous product scroll is another feature unique to Vogue, giving customers a smooth scroll between product pages without returning to the collection view. An extremely versatile theme, Vogue’s array of customization options include colour palette, typography, navigation style and more, allowing merchants to brand the theme and bring their vision to life.

“Vogue is an incredibly sophisticated ecommerce theme, designed to put products in a lifestyle context and elevate collections in a way no other Shopify theme ever has done before,” said Ben Moore, CEO of Pixel Union. “We put a lot of extra time and energy into getting the fine details just right, making sure presentation is perfect on every device. This is obviously a highly visual theme, and merchants with high-quality product photography are sure to be rewarded with a lift in customer engagement and conversions.”

Vogue comes with three unique presets: Editorial, Elegant and Organic. The theme’s homepage supports any number of product collections, which can be added to the homepage with an elegant, customizable colour background. Merchants can choose between a modest sidebar menu and a collapsible, mobile-style icon in the top left corner. The theme is designed to easily adapt as merchants’ online businesses grow and evolve.

“We spent a long time working on this theme, so it’s exciting to see Vogue finally in the hands of merchants,” said Moore. “As theme providers, that’s always the most rewarding part—seeing how our customers use our themes and hearing about how we help shape and grow their businesses.”

To learn more about Vogue, visit www.pixelunion.net/themes/vogue/

About Pixel Union Design Ltd.

Pixel Union is a leading design agency known for its world-class themes, apps and tailored ecommerce solutions. The agency’s design and development work has factored significantly in the growth of platforms like Tumblr, Shopify, and BigCommerce, establishing Pixel Union’s reputation as a world-class design partner for brands and platforms alike. Since 2009, Pixel Union’s digital products have been used by millions of people and organizations, including the White House, Tesla, MoMA, the LA Lakers, the BBC, and more. To learn more, visit www.pixelunion.net