Danny Tran Reveals PMU Marketing Strategies for 2022 on Instagram Live

Founder and CEO of Highstoke Media, Danny Tran’s marketing experience in various industries taught him the importance of determining the motivation behind sales – what leads people to buy. He learned to apply his unique knowledge and expertise to help beauty professionals in 2018 and quickly became a leader in the industry. Recently, Tran shared his secrets on Instagram Live with Pretty Rich podcast host Sheila Bella.

Tran firmly believes that some of the best things that happen in life are unexpected, as was his entrance into permanent make-up (PMU). While he was a determined entrepreneur seeking to become a leading expert in advertising, he never dreamed that he would find his niche in marketing PMU artists. However, when the opportunity presented itself, Tran jumped on board and figured it out, growing his business into a multi-million dollar marketing company in a few short years.

Speaking of PMU marketing, Tran believes that the number one mistake that artists make is that they lack a solid strategy for converting cold traffic, perfect strangers, into hot, ready-to-purchase clients. “Ultimately, the framework for any successful marketing strategy is the same,” said Tran. “You need to attract the right people, engage with them to build trust, capture their information, nurture your relationship with them, and ultimately convert them to a buying customer. PMU artists with the question of how to get more PMU clients should focus their efforts in these five areas.”

Highstoke Media seeks to assist beauty professionals with these critical steps, allowing them to focus on their art instead of hunting for their next client. Marketing tactics such as referrals are good for PMU artists. However, Tran believes it will take more than word of mouth to succeed in 2022. He offered two recommendations to artists looking to grow their businesses.

“If you want to scale your business, you need a PMU marketing plan that includes these two vital parts. First, use paid advertising to reach the right audience. It will help you grow much faster,” stated Tran. “Second, create an omnichannel presence for your company. Don’t be lazy and rely on a single social media platform. Make sure you show up in multiple places, including Facebook, Instagram, Google searches, YouTube, and more.”

Highstoke Media has helped more than 200 PMU artists worldwide restructure and grow their businesses. They partner with some of the top artists in the country and limit their clientele to the top 5% of luxury artists. With Highstoke at the helm of their advertising and sales, artists no longer have to worry about locating and scheduling clients. They can focus on providing cutting-edge procedures and top-notch customer service.

To learn more about Highstoke Media, and the services they offer PMU artists to expand their business and increase customer acquisition, visit www.highstoke-media.com.

About Highstoke Media

Highstoke Media is a global multi-million dollar marketing partner impacting the lives of thousands of PMU artists around the world. They aim to help worldwide PMU artists build their dream business so they never have to worry about new clients again, while helping them serve more people and impact their community.