Marketing investments are expected to grow by 14% in 2021 in the U.S, reveals Onevox
Industry: Advertising & Marketing
63% of marketing leaders say that the coronavirus pandemic has impacted their teams' productivity and responsiveness, and 11% say that responding to global environments is a barrier to productivity. Even with that, marketing investments are expected to grow by 14% in 2021, according to Onevox Creative Solutions.
Miami, FL (PRUnderground) May 10th, 2021
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company.
Onevox Creative Solutions, as one of the major U.S communication, marketing and Press agency is seeing the increasing marketing investments daily. According to Rodrigo Lins, journalist and CEO at the business, most of company`s clients are now trying to innovate and invest in digital marketing to increase sales and online presence.
“We had a time to think outside the box. Those entrepreneurs that saw some marketing opportunities during the crisis are now getting the good results”, explains Rodrigo Lins. “The world definitely has change, and there`s no way back to promote business the way we did before the pandemic. Right now we are trying to give some other good marketing options to many of our clients”, says.
Working with U.S business and helping foreign companies to come to the U.S market, Onevox usually offers an special marketing plan to those who`s interested to bring the product, service or brand to the U.S. “We noticed an increase in the number of foreign business believing in the U.S economy recovery and trying to get information on how to increase their presence here”, explains Rodrigo Lins.
Marketers reports should be investing more time in 2021 in being able to adapt and react at speed. Not only to changes within their industry but also to global challenges, which has proven to be more critical during the current pandemic. The HubSpot Executive Marketing Leadership Survey posed the following question to respondents: “What areas of your marketing do you wish your team invested more in 2021?” Most respondents said they wanted to spend more time on growth marketing.
In brief, growth marketing describes the experiments and resulting processes that businesses used to build and retain a customer base over time. Growth marketing can also involve using design elements and unique content to connect your brand with your audience to help you stay adaptive, consistent, and recognizable to your target market.
“There`s no other time to understand the new costumer behavior and adapt your company to it. Loose time will probably means lose money and space for the competitors”, says Rodrigo Lins.
About Onevox Press
A Communication, Marketing & Press Agency based in Orlando-Fl and representative offices in Brazil, Canada and Europe. Our Goal: Give your business a voice with amazing ideas | Call us now: 407 360 3510 | WWW.ONEVOXGLOBAL.COM or business@onevoxsolutions.com – Go to check our newsroom at: www.ONEVOXPRESS.com
