DHS’ Vice Chairman, Fernando Aguirre, Announces Strategic Partners to Expand Hospitality Investments

DHS is proud to announce today its inaugural strategic partners AXION, a leader in brand strategy and strategic engagement, and hospitality industry, an expert in hotels and resorts acquisition and activation.

DHS Vice Chairman, Fernando Aguirre, said, “This is a transformative time in our industry. We have met with and listened to hotel and resorts in the professional hospitality industry executives, and leaders who are asking for comprehensive solutions that address the emerging challenges they face today. With the expertise of AXION, we are positioning ourselves to profoundly and impactfully respond with innovative and meaningful solutions that help those leaders solve operational challenges, create efficiencies and produce the revenue results they need.”

DHS’ strategic alliance will enable DHS to create comprehensive solutions targeted to the hospitality and facilitate best practices to provide DHS clients with innovative service offerings, leading-edge technology platforms, and ammenities, design that bring continuity and a unified approach to the hotels and resort properties.

AXION provides strategic expertise in brand strategy, engagement, and corporate integration in the hospitality space. Based in New York City, AXION has built a reputation for providing successful design, marketing, and brand activation strategies for hotels and resorts and corporate entities, focusing on impactful program and campaign design and high performance growth opportunities that exceed goals and enhance ROI.

“We couldn’t be more excited about the opportunity to continue our relationship with Fernando Aguirre and Rakesh Sarna and support the efforts of DHS,” said John Singer, President of AXION. “It’s not every day that you find someone with whom you are truly aligned, but we are very much aligned in what we see as not only the challenges facing today’s hospitality industry, but also the solutions to those challenges. Fernando is an expert in his field and we believe DHS will soon be recognized by the industry as a major contributor to the future of hospitality in the United States.”

Added Ann Perdue, CEO of DHS Investments, “We are thrilled to be partnering with AXION. I have a tremendous amount of respect for John Singer, he is a known leader in the industry and a good friend. Together we have a shared vision around creating a strategic network built to offer comprehensive solution sets for the hospitality industry and timing could not be better than right now!”

The announcement of DHS and AXION alliance is the first of a series of partnerships to be announced in the coming weeks.