Mum & You: Are Baby Wipes the New Plastic Straws?

With Earth Month around the corner, the topic of sustainability is front and center for consumers seeking brands that champion this movement. As one of the most polluting industries worldwide, the personal care space is certainly no exception.

Did you know that an average baby goes through 10,000 wipes in their diaper lifetime? That accumulated waste plus the staggering amount of time it takes for traditional wipes to break down in landfill – nearly 100 years – is not conducive to the healthy environment we strive to leave behind for the next generation.

It begs the question, what other options are out there for parents. In the same way that consumers are switching from plastic straws to more sustainable alternatives like paper and metal, eco-conscious baby and lifestyle brand Mum & You has innovated a safer, greener baby wipe without compromising performance. Available via Amazon Prime, Mum & You Biodegradable & Compostable Baby Wipes ($17) are a must-try for all parents. These naturally-derived, planet-friendly wet wipes are designed with sensitive, delicate skin in mind.

Made of 99% water and zero plastic, the natural plant fibers in the wipes begin to break down in a few short days. As part of the Programme for the Endorsement of Forest Certification (PEFC), Mum & You is committed to using ingredients and materials from sustainable forestry, and the products are never tested on animals.

“At Mum & You, we are dedicated to providing high quality, sustainable goods for our network of moms,” shared Catherine Stopp, Chief Innovation Officer. “If you’re striving for cleaner living this year, consider making this one simple swap in your family’s routine. Every wipe counts!”

About Mum & You

Mum & You was founded on the basis of wanting to create a better world where children could live healthy, live strong and live to meet their full potential. The founders envisioned a company where supporting mums and their children was integral to everything. In 2015, with a dynamic workforce of mums behind them, Mum & You launched with an innovative range of sustainable daily essentials to help improve and simplify the lives of parents. Additionally, Mum & You supports fellow mums by donating 1% of its monthly revenue to help those in need, and regularly donates nappies and baby wipes to Save the Children and several other global organizations. For more information, please visit www.mumandyou.com