YouTube Review of Xaphoon “Pocket Sax” Generates Customers and Product Sales for the Distributor
Industry: Music Industry
A YouTube video review by multi-instrumentalist Jeremy Katz of the xaphoon has inspired web traffic and sales for the U.S. distributor, Xaphoon USA.
New York, NY (PRUnderground) September 22nd, 2015
A YouTube video review by multi-instrumentalist Jeremy Katz of the xaphoon – an instrument that’s looks like a combination of a clarinet and a recorder – has inspired web traffic and sales for the U.S. distributor, Xaphoon USA. Katz’s video is one of numerous musical instrument and gear reviews that he offers on his YouTube channel.
“I thought that Jeremy’s video about the xaphoon was kind of quirky when I first saw it, but he’s genuine and credible, and I actually laughed in several places,” says Gary Friedman, owner of Xaphoon USA. “Interestingly, I also noticed that he’s one of the few xaphoon players who knows how to properly mic his instrument.”
Xaphoons are manufactured by the instrument’s inventor, Brian Wittman, at a facility in Hawaii. A tenor saxophone reed, affixed to a built-in mouthpiece, is responsible for the instrument’s unique sound, which – as Katz demonsrates – is capable of all the subtle shadings and vibrant power of a saxophone. Mark Stewart, a guitarist and saxophonist who’s a member of Paul Simon’s touring band, is a noteworthy xaphoon devotee.
“I discovered the xaphoon because I was looking for an affordable, compact, and lightweight instrument that delivered a saxophone sound,” says Katz, who also features self-produced cover videos on his YouTube channel of current pop and classic rock hits in which he sings all of the parts and plays all of the instruments. “It’s an amazing instrument that offers lots of musical options, and it’s really fun and easy to play.”
Katz shoots, lights, writes, edits, produces, and hosts all of the gear review videos on his YouTube channel, and he posted his segment about the xaphoon in February ‘15. Shortly thereafter, Friedman noticed an increase in xaphoon sales. When Friedman discovered the video on YouTube, he found it so entertaining, he posted it on the homepage of the official xaphoon website.
“The charm and power of Jeremy’s video is because it comes from the heart, not from marketers in some slick ad agency,” says Friedman. “Musical instrument manufacturers can definitely benefit from having their products featured in Jeremy’s videos because there’s no better advertising than fan-created content. He’s a very talented guy who knows how to connect with his viewers and effectively sell what he’s presenting.”
YouTube users agreed with Friedman’s assessment of Katz’s charisma, musical skills, and salesmanship in his review of the xaphoon. Comments included:
- “Long time Sax player. I will get me one of those!!!”
- “You make this so appealing i want to try to buy one and play it.”
- “Hi Jeremy. You make that instrument sound amazing.”
- “Great review for someone like myself who is looking into buying the Xaphoon”
- “Loved the video you’re awesome man.”
- “Wow! Dude! BEST.REVIEW.EVER!”
Along with the xaphoon, Katz has produced video reviews of a Rogue B-30 banjo, a Stratocaster Custom Shop – Custom Classic Strat electric guitar, a Taylor 214CE acoustic guitar, a Casio WK-3800 keyboard, and a Lanikai Lu Series Model LU-21 ukulele. His most recent review, published on September 1, is of a pan flute.
About Jeremy Katz Music
Jeremy Katz is a musician, composer, singer, and songwriter who plays numerous instruments, most self-taught. He performs predominantly in the New York metropolitan area and enjoys creating solo covers of current, as well as many classic songs of the past, encompassing various and ever increasing genres. In addition, he enjoys composing original instrumentals of classic Broadway show tunes and themes from major motion pictures.
Among the instruments he plays are: electric guitar, drums, piano, bass, mandolin, saxophone, electronic keyboards, acoustic guitar, ukulele, xaphoon, banjo, harmonica, bouzouki and violin. Jeremy also offers lessons teaching many of the instruments he plays. In addition, he possesses a powerful voice with a tremendous quality, range, and versatility.
He records, arranges, mixes and produces all recordings in his home studio.
Prior to obtaining his B.A. in music, Jeremy was the lead guitar player and co-producer of the “III Blue J’s” – a New Jersey/New York metropolitan area Rock and Blues band. He arranged and co-produced 4 albums – two EP’s, one LP, and one live CD for the band. The band has been favorably reviewed in numerous publications including a front page, full section article in the entertainment section of The Bergen Record’s Sunday edition (one of New Jersey’s largest newspapers). The band is currently on hiatus.
In addition to his musical abilities and pursuits, Jeremy possesses advanced knowledge in many artistic pursuits and hobbies including, videography (he arranges, shoots and edits his music videos in his basement studio), drawing, painting, sculpting, printmaking, and photography. He is also an amateur magician.
As a teen in high school, Jeremy played in the school’s guitar ensemble for 2 years, composed songs for, and helped lead, various class teams for the school’s music competitions, gave musical performances at a neighboring adult home in the area and performed as a magician at the annual dinner of a major New York City area charity attended by 600+ guests.