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Your Billing and Subscription Management Software Should be as Dynamic as Your Customers

Industry: Technology

Activity-based billing solutions, like TRACT Billing by Transverse, allow companies to create customized payment models

Austin, TX (PRUnderground) February 18th, 2013

People are dynamic – their preferences, habits and lifestyles are constantly changing and smart companies are beginning to adjust their subscription management systems to accommodate a critical touch point between businesses and people consuming their goods and services.

It is no longer acceptable that static, inflexible billing be a hindrance to business goals. Why innovate if you cannot charge for that innovation? Why set out to differentiate if your inflexible billing system forces you into a price war that lowers profit and disenchants customers?

Rather than limit business goals with the restrictions of subscription management systems that cannot do real-time rating and charging, subscription-based businesses should seek out solutions that have the flexibility and openness to handle an infinite number of pricing models.

For example, Transverse’s TRACT Billing has no limit on the number of price levers, which allows marketers to dream up any “value,” “parameter” or “field” for which people can be charged. TRACT will convert that value into a rate plan and an indicator of “usage” that helps you generate more revenue streams, more loyalty, and ultimately personalized services. Individual characteristics of the subscriber are recorded or measured as potential price levers for future services.

In other words, TRACT gives companies a path forward as opposed to “painting them into a corner,” where they are limited in the ways they can monetize their customer base. If it can be metered or measured, TRACT can bill for it, which means endless opportunities for new features, bundles and services that are assembled and reassembled according to any variable a marketer wants.

To discover how TRACT can help your company implement customized billing software, please contact

About Transverse

Transverse was founded in 2008 by billing experts who saw an opportunity to make sophisticated billing capabilities available to more businesses. TRACT Billing from Transverse is the only all-in-one activity-based billing platform that can meter, rate, and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges while empowering companies to engage with customers and rapidly monetize the launch of new products and services. Learn how TRACT can help your business at

Press Contact

Amie Coleman
(720) 854-8192

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