YieldexDirect Signs 20 Major Publishers for Premium Automated Sales
PGA TOUR Digital and Hearst Are Among the First . Yieldex To Host ‘Local Brand Advertising: Leveraging Programmatic Direct For Brilliant Results’ Webinar on Tuesday, March 10, 2015 from 2 to 3 p.m. EST
NY, NY (PRUnderground) March 6th, 2015
YieldexDirect, which provides forecasting and analytics for buying and selling premium ad inventory, has signed 20 major publishers in its first nine months of operation, announced Andy Nibley, CEO of Yieldex. The publishers include Hearst Newspapers and PGA TOUR Digital, with PGA TOUR Digital agreeing to use YieldexDirect exclusively for managing their direct, automated guaranteed deals.
“We chose YieldexDirect as a platform to look to automate some of our guaranteed buys due to the unparalleled forecasting offered by its integration with Yieldex Analytics, which we already use as our inventory management system” said Raef Godwin, Sr. Director, Revenue Operations, PGA TOUR Digital.
Advertisers interested in learning how to more efficiently purchase local digital advertising through leading publishers using YieldexDirect are invited to attend a webinar on Tuesday, March 10, 2015 from 2 to 3 p.m. EST. The webinar is titled ‘Local Brand Advertising: Leveraging Programmatic Direct For Brilliant Results’ and interested participants can register here: http://yieldex.com/ydwebinar/.
“YieldexDirect provides top-tier publishers with an automated way of reaching a critical mass of consumers, which is crucial for brands and ad agencies looking to reach top-targeted audiences,” said Nibley.
Yieldex has been an active leader in encouraging industry adoption of automated systems. Last year, Yieldex partnered with the Interactive Advertising Bureau (IAB), AOL, Microsoft and Yahoo to help develop the OpenDirect initiative, which provides the first standards for programmatic premium buying and selling.
Yieldex is the leading provider of digital ad forecasting, analytic pricing and marketplace tools for publishers and advertisers. The world’s most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies. For more information, visit www.yieldex.com.