Which 4×4 Off Road Vehicle Is The Most Popular For Off-Roading In The UK?

Industry: Automotive

An automotive hot subject, Into the Blue steps into the debate as specialists offering 4x4 driving experiences in a range of different off road vehicles.

United Kingdom (PRUnderground) November 16th, 2010

Into the Blue is a specialist activity gift voucher company and one of the most consistently best-selling activities is 4×4 driving. With venues and operators the length and breadth of the UK, Into the Blue is well-placed to comment on which 4×4 vehicle is the most popular when heading off on a 4×4 adventure.

Land Rover is the clear favourite 4×4 amongst the 16 different venues offered by Into the Blue. Be it the Defender or the Discovery, this classic 4×4 brand comes up trumps, being the 4×4 of choice in the majority of the company’s 16 different 4×4 off road driving venues.

Land Rover is the second oldest 4×4 brand in the world after Jeep. In fact, it was whilst driving a World War II American Jeep around his Welsh farm home, that Rover chief designer Maurice Wilks came up with the idea for the very first Land Rover in 1948.

The Series I went into production and was an immediate success, picked up by the British Army, Emergency Services, farmers and forestry workers as an excellent ‘go anywhere’ vehicle. Ever since then, the Land Rover 4×4 range has become renowned as the automotive workhorses of the countryside, before the 4×4 market muted into including all those SUVs we see in supermarket car parks and on the school run.

Not everyone can afford a thoroughbred 4×4 vehicle like the Discovery or Defender, so that’s where Into the Blue comes in. Vouchers valid for 12 months can be bought online or over the telephone, which offer top notch 4×4 driver training in vehicles such as the Land Rovers.

Many of the venues offer one to one tuition in the 4x4s, maximizing driving time. All venues have purpose-built 4×4 courses specifically designed to test the vehicles to their limits – and drivers are always amazed at the obstacles they tackle and the ground they cover.

Although Land Rover, having been bought by Tata in 2008, is no longer strictly a British company, the vehicles produced are still flying the flag for automotive excellence in the 4×4 sector and Land Rover convincingly remains the most popular brand amongst Into the Blue’s 4×4 driving suppliers.

About Into the Blue:
Into the Blue is a specialist experience activity gift voucher company that started life in 1996 as an off-shoot of Air Displays International Ltd (operator of the world-renowned Biggin Hill Air Fair), offering flying activities and lessons.

Since then, the company has added a whole range of different activities to the portfolio of activity gift voucher experiences , which now totals in excess of 700. All experiences are available to buy directly from http://www.intotheblue.co.uk/ or by calling 01959 578100.

The company continues to evolve the range and believes that there is a perfect experience suitable for every individual and for every occasion.

For more information contact Caroline Face at caroline@intotheblue.co.uk

Prices for 4×4 driving activities start at £35 for a 90 minute shared driving experience, right up to £365 for a family day out of 4x4ing for four people.


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Press Contact

Caroline Face
01959 578100

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