WAV, Inc. Adds Purple WiFi to Distribution Line

Industry: Technology

Social WiFi software to compliment WAV’s wireless AP line

CHICAGO, IL (PRUnderground) June 3rd, 2014

WAV, Inc., (www.wavonline.com) the value-added distributor of world-class wireless networking technology and provider of best-in-class support and services, has announced that it has entered a distribution agreement with Purple WiFi (www.purplewifi.net), a cloud-based, guest WiFi hotspot software that enables data capture through social media.

Purple WiFi provides businesses with enterprise guest WiFi that meets legal best practice. The guests log into the secure hotspot system using social media authentication or a short registration form. The venue providing the connection gains valuable demographic and engagement information from users through its Purple Portal, which allows the business to understand who is visiting and using their hotspot, how long they are online, as well as their age, gender and any other relevant information that they offer in their social networking profile. The portal also provides a powerful engagement tool to promote relevant offers, essentially rewarding guests for visiting the venue.

“WAV is extremely excited by the opportunity to bring Purple WiFi’s solutions to our channel,” said Norm Dumbroff, President and CEO of WAV, Inc. “Purple WiFi’s solution fully integrates with our WiFi vendors to bring our customers high margin opportunities in retail, hospitality, leisure, healthcare and education.”

Commenting on the agreement, Gavin Wheeldon, CEO of Purple WiFi, said: “Our social WiFi product gives distributors a great competitive edge and we’re adding new features all the time, meaning channel customers will be able to benefit from the latest developments as we implement them. We are delighted to be linked to such an established and reputable brand and our relationship with WAV will enable us to expand our reach in the US and extend our integration with Ruckus, through knowledgeable distributors.”

WAV is the industry’s only single-stop distributor providing the depth of knowledge and expert services required to fully address the specific technology and value-added services needs of the VAR and Solution Provider community. WAV provides its partners a competitive edge by offering value-added services for its VAR community, including (but not limited to): Trade-In, Trade-Up, staging and configuration, site surveys and installations, FCC license coordination, path profiles and analysis and site kitting.


Purple WiFi provides a fast, secure, Social WiFi solution to businesses wishing to offer free WiFi to visitors. The business is provided with valuable analytical data to enable more effective marketing. Purple WiFi is cloud-based and works with most hardware, offering native integrations that include Cisco Meraki, AirTight Networks and Ruckus.

The company is now available in 47 countries worldwide and growing quickly. Purple WiFi is also a member of the Internet Watch Foundation (IWF), highlighting its commitment to content filtering and minimising access to abusive online content.


Twitter: @purplewifi

Facebook: https://www.facebook.com/PurpleWiFi

YouTube:  https://www.youtube.com/user/PurpleWiFi

LinkedIn:  https://www.linkedin.com/company/so-purple-group


About WAV, Inc.

WAV, Inc. is a full-service, value added distributor of wireless broadband, networking, WLAN and WiFi, interactive, mobile rugged computing, IP video surveillance, and data collection/RFID. Located in Aurora, IL, WAV offers value-added services, product availability and unmatched technical expertise to our VAR, WISP and Solution Provider channel. WAV provides its partners a competitive edge by offering extensive product knowledge, support for multi-vendor solutions, as well as professional value-added services, including (but not limited to): Staging and configuration, heat maps, site surveys and installations, FCC license coordination, path profiles and analysis and site kitting. For more information call (800) 678-2419 or visit our web site at: www.wavonline.com.

Press Contact

Ashley Bilobran