VBlast Vitamin Water Debuts Improved Smart Cap Design
Industry: Food & Drink
Healthy sports drink gives a push to the old twist top with improved bottle cap re-designed for ease and faster recovery times
New York (PRUnderground) September 10th, 2014
VBlast Vitamin and Spring Water today announces the evolution of its bottle cap, re-designed to release a blast of fresh vitamins and flavors into pure mountain spring water with a simple push.
The new technology replaces the former method of a twist cap with a simplified smart cap that works by pushing the top down in one single motion. Just like before, consumers decide when they’re ready to hydrate and now simply press the top to release fresh, undiluted vitamins into their beverage. Unlike related products that utilize excessive amounts of plastic, the new design reduces packaging thanks to one single “sports cap.”
“Our primary goal is to continue to make healthy hydration smarter,” said Luke Zakka Vice President of Operations. “The new sports cap design makes hydration easy for everyone. It’s less cumbersome for the consumer and more efficient in the amount of plastic needed.”
The change offers simplicity to the customer on the go, with the added benefit of improved contents during vitamin delivery. The top of the cap, which holds the liquid vitamins, has also been updated with an airtight foil barrier that requires less plastic than competitors. This means further cost reductions throughout the production cycle.
“We’re always looking for ways to pass on the savings to consumers with improvements that make VBlast the best product and front runner in the Dispensing Cap category,” said Zakka. “As the only liquid cap with national distribution in 14 states, coast to coast, we’re excited to offer something unique within a sea of ‘me-too’ brands and extremely happy to make this ‘splash’ with the support of our distribution partners.”
Staying true to their “Keep Fresh” slogan, parent company New York Spring Water, reports that the cap update is accompanied by fresh looks on VBlast’s packaging and a revamp of its extension product, “VBee” – offered in kid-sized, with a brand new proprietary 10 oz, square bottles designed and built by VP Tool & Mold, Ontario, Canada.
The new caps began shipping August 2014 and will be featured at the National Association of Convenience Stores Shows (NACS), booth #3262, and the National Beer Wholesalers Association (NBWA) at booth #607.
For more information on buying, distributing or retailing VBlast and New York Spring Water’s other no-calorie products, visit www.newyorksprings.com or call (212) SPRING-W.
About New York Spring Water
NYSW Beverage Brands, Inc. is the parent company for New York Springs Natural Spring Water, VBlast Vitamins & Water, VBee! Multi-Vitamins & Water for kids, and Aqua84 Mineral Enhanced Water. With offices in New York City and West Palm Beach, Florida, the company bottles its water at the source – the Catskill Mountains of upstate New York. The principals of the company are experienced entrepreneurs and business professionals with a zest for life, a focus on healthful living, a keen awareness of the need to protect the environment, and a strong sense of social responsibility.