TV Campaign To Make Hotel Direct A Household Name
Hotel Direct has created a national television advertising campaign, which will run from 4th June 2011 on ITV, Channel 4 and Sky.
London, UK (PRUnderground) June 2nd, 2011
HotelDirect.co.uk is a UK based hotel booking agency established in 1997. Hotel Direct guarantees the lowest available prices on hotels across the UK and Europe. The company’s advertising agency is Conrad advertising based in London and Devon. Hotel Direct has created a national television advertising campaign, which will run from 4th June 2011 on ITV, Channel 4 and Sky.
It is a big-production 30 second commercial. It features a Superman-esq hero whose mission is to deliver people to fantastic hotels at fair prices. Hotel Derek uses his super-hero powers and handy lever to launch people to the hotel of their dreams at a price they can afford. The ad cost Hotel Direct a quarter of a million pounds to create, and the company will be spending a further two million pounds on television media costs within the next year.
The ad was shot with much of the film crew working on Superhero Hollywood movies including the costume designer from the Christian Bale Batman films. The ad’s special effects were built by the creator of Luke Skywalker’s original light sabre.
Mark Wilson, a Director at Hotel Direct, said: “We’re already a strong company on the internet with over 1 million customers. The purpose of our new television campaign is to springboard Hotel Direct into a household name. The Hotel Derek campaign will dramatically present our brand and unique hotel deals to a much broader audience.”
Just like a Super-hero movie release the television campaign will be supported by its own website (www.hotelderek.co.uk ) show-casing the commercial and building the character of its Super-hero star, Hotel Derek. Additionally, Conrad Advertising have developed a digital media display campaign and a social network campaign to launch Hotel Derek across the World Wide Web. Or see our new ad on www.youtube.com/hotelderek
About Hotel Direct:
- Hotel Direct was established in 19971 million customers
- Advertising and marketing managed by Conrad Advertising based in London
- Hotels from London and Paris to as far afield as New York and Dubai. Also London Theatre Breaks