Top That! Publishing Celebrates Hitting the 1 Million Mark for The Froobles
Industry: Childrens Books
Global publishing success for pre-school brand The Froobles, now sold over 1.2 million books in past 14 month
United Kingdom (PRUnderground) December 6th, 2012
Top That! Publishing are pleased to announce their pre-school brand The Froobles has now sold over 1.2 million products in the past 14 months.
Based on little fruit and vegetable characters learning big lessons about growing up, The Froobles have become a familiar brand to pre-school tots in many countries worldwide. Every story helps children learn an important moral, educational or creative lesson in a fun and engaging way, making The Froobles popular with parents alike.
The Froobles brand has continued to grow from strength to strength. With critically-acclaimed story books available in hard copy, e-book and audio e-book form, a range of educational and activity play books and also interactive apps, The Froobles are a publishing success worldwide. In April 2012, 50,000 iOS Froobles Apps were downloaded following a World Book Night social media promotion and earlier in the year The Froobles digital marketing campaign resulted in Top That! Publishing winning the Frankfurt Book Fair Digital Marketing Award. The Froobles app was also a finalist in the ‘Best Entertainment App 2012’ category for the Appsters Awards.
Daniel Graham, Top That! Publishing Editorial Director said ‘We are delighted with the success of the Froobles over the past year and to have sold over 1 million Froobles products concludes 2012 perfectly. Next year with new characters and products planned, we hope to maintain the momentum for the brand and are looking forward to developing it into new areas beyond book publishing’.
In addition, exciting 2013 developments include a worldwide licensing programme by global licensing experts, JELC and The Froobles outdoor play and school playground equipment is now available for the UK and European markets by PLAYTEC Leisure. Four new characters and storybooks will be launched in Spring 2013.
About Top That! Publishing
Top That! Publishing Plc is an award-winning, independent book publisher located beside the river Deben in Woodbridge, Suffolk, UK. Founded in September 1999, this innovative company has published over 2000 titles in the UK and around the world.
Top That! books cater for pre-school children to adults and are designed to promote child development, enrich relationships, and foster creativity and imagination.