Top That! Publishing Announce Playtec as New Licensee for their Preschool Brand, The Froobles
Industry: Childrens Books
The Froobles outdoor play and school playground equipment is being designed for the UK and European markets by PLAYTEC Leisure, and will be showcased in the autumn.
United Kingdom (PRUnderground) June 27th, 2012
Playtec’s range of high visibility, Polystone® play equipment, anchored by characters from the hit brand, will encourage children to get active and stay healthy and will support crucial KS1 targets.
‘Here at PLAYTEC, we’re absolutely thrilled about our partnership with Top That! Publishing. It’s a wonderfully exciting prospect for us to be working so closely together with such a highly-regarded and award-winning children’s book publishers. We look forward to the inspiring project of further expanding The Froobles brand awareness, through our expertise in outdoor play and education products!’ Mike Knowles, Managing Director.
‘The Froobles is a highly versatile brand with a strong back story and great core values. We are delighted to be working in part- nership PLAYTEC who will create unique, interactive The Froobles products for the education, play and leisure industries.’ Dan Graham, Editorial Director.
The popular preschool brand was launched with twelve storybooks and an iOS app at The Frankfurt Book Fair in October 2011. Since launch, over 400,000 copies of the original storybooks (RRP £2.99) have been sold around the world (South America, China, South Korea, Australia, New Zealand, UK and USA) and over 100,000 Froobles apps have been downloaded. The Froobles are promoted in UK schools via a partnership with Travelling Books, the schools book fairs company, and a title form the launch series was the only children’s storybook to be featured on the Kobo Vox Colour reading tablet on its UK launch at Christmas last year.
The digital campaign to promote the launch of the brand won the IPG Frankfurt Book Fair Digital Marketing Award in March 2012. A new, integrated cross platform campaign will commence at the end of 2012 to support new licensees and to promote the new The Froobles activity book range that will also be published in the autumn.
• The Froobles fruit and vegetable characters are the product of children’s imaginations, created by a magical event in the aftermath of discussing a new classroom topic.
• The collage scenes in which the Froobles conduct their adventures are the ongoing product of children’s creativity and imaginations and change everyday.
• The Froobles brand is educational: Little characters learning BIG lessons about growing up!
• The Froobles brand is positive, fun and promotes a healthy lifestyle for the target demographic: Feeding Active Imaginations!
The Froobles has an active licensing plan and we welcome interest from brands that can benefit from an association with this unique property for children.
About Top That! Publishing
Top That! Publishing Plc is an award-winning, independent book publisher located beside the river Deben in Woodbridge, Suffolk, UK. Founded in September 1999, this innovative company has published over 2000 titles in the UK and around the world.
Top That! books cater for pre-school children to adults and are designed to promote child development, enrich relationships, and foster creativity and imagination.