To Tweet or Not to Tweet – That’s Not the Question!

Industry: Property lettings

Social networking has taken the world by storm over recent years. Twitter now claims to have over 75 million users worldwide, whilst Facebook boasts over 400 million users, 50% of which log-in daily! With such a large number of users using this communication channel it’s vital that businesses keep up with their market. The majority of businesses are now waking up to the benefits of using social networking to communicate but few are utilising the tools available to them.

UK (PRUnderground) February 22nd, 2010

Social networking has taken the world by storm over recent years. Twitter now claims to have over 75 million users worldwide, whilst Facebook boasts over 400 million users, 50% of which log-in daily! With such a large number of users using this communication channel it’s vital that businesses keep up with their market.

The majority of businesses are now waking up to the benefits of using social networking to communicate but few are utilising the tools available to them.

One example of a company that is utilising social networking to communicate with their audience is Martin & Co. The UK’s largest lettings franchise already has a strong presence online with its website but has recently taken their communication methods to the next level according to Marin & Co’s Sales & Marketing Director Mark Burdge, “Lettings is an extremely fast paced industry and tenants want information as it happens. Around 90% of tenants start their property search online and with Twitter we are able to communicate our properties to prospective tenants as soon as they are available. Our account is automatically linked to the Martin & Co website, meaning that we can deliver the information to them, saving them time and effort.”

“Twitter is just one of the marketing tools that we use to ensure that our landlords’ properties are let as quickly as possible, and in an industry where time is money it makes business sense. Our offices are consistently letting property within hours of being instructed!” added Burdge.

However these tools are not just used for generating new business but also for managing relationships with existing customers or those looking for a business opportunity. “We pride ourselves on the high levels of customer service that our offices offer, and we believe that communication is the key ingredient to successfully managing relationships. Through Facebook and Twitter our offices are able to answer any queries a tenant may have, and communicate key messages such as a change of legislation instantly and in a way which they prefer.” continued Burdge.

“However despite this we are certainly not ditching the more traditional methods. Everyone likes to communicate in different ways, whether it’s a face to face meeting in our high street premises, over the phone or by email. Social networking is just another option that our customers have available to them.” concluded Mark.

With the improvements in broadband and the ever growing number of consumers accessing the internet via their mobile phones, social networking looks set to stay. The question landlords should be asking is no longer ‘are you on Twitter or Facebook’, but ‘why not?’

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