The Wait is Now Over for SIPP Lovers

Industry: Food and Drink

Beginning this week, two new much anticipated SIPP flavors will be available—Mojo Berry, a combination of organic blackberry, mint and lime and Honey Pear an infusion of organic pear, honey and green tea.

Philadelphia, PA (PRUnderground) May 16th, 2011

SIPP continues to take on the soda category in a bold, tantalizing direction with the introduction of Mojo Berry. “The name is fun and energetic, just like the way it tastes,” said Beth Parentice, Founder and CEO of SIPP. “It’s bright, tangy and the combination of blackberry, mint and lime is fantastically fresh! It’s natural and made with organic ingredients, a reflection of our commitment to offering sodas that are both delicious and free of preservatives and artificial flavors.” Honey Pear offers a light and refreshing flavor with subtle notes of pear and green tea.

The taste is smooth, crisp and naturally sweet. Each SIPP is a totally unique taste experience with flavor combinations that are sophisticated, exotic and sublime! While great served on their own, SIPP is also the perfect cocktail mixer. Just add your favorite spirit, some fresh fruit and you have an instant flavorful cocktail.

As the inventor of each new flavor, Parentice’s mission was to create a sparkling beverage like no one has ever tasted. Her innovative beverages are a combination of organic ingredients and agave nectar creating unique multi-levels of flavors.

“I want consumers to taste each individual flavor to tantalize the taste buds. As a sophisticated brand our goal is to go outside the norm,” Parentice shared.

SIPP’s signature flavor, Ginger Blossom, made with organic ginger, vanilla, lime and agave nectar has been an enormous success receiving 4 stars from BevNet and celebrity endorsements from Tori Spelling and Sara Snow.

Parentice explained why SIPP’s flavors are so unique: “It is a specific combination of fruit and herbs that you find on a lot of restaurant menus, or in cocktails, but not in a soda. This is something very special. We only use only organic natural ingredients in our beverages, which really helps us to capture the freshness. Sometimes this can be a real challenge, but we never compromise. Quality is the cornerstone in everything that we do.”

As the company continues to build on its growing consumer base, there is a constant stream of new exciting flavor ideas in the works.

About SIPP ECO Beverage Co:

In late 2009, Beth Parentice set out to create a new soda category, an eco beverage. After many months of mixing, testing and tasting, SIPP debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages. SIPP’s upscale line of beverages can be found in areas where the consumer is looking for unique flavorful healthier alternatives, such as organic restaurants, cafes, cocktail lounges, and eco-friendly hotels and resorts. SIPP also is available online nationwide at www.haveasipp.com. SIPP is an eco beverage for positive change and supports many organizations that strive for a sustainable future.

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