The TSW Malala Project

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The TSW Malala Project Announces Fundraising Effort for the Malala Fund

Industry: Fundraising

The Secret World players are attempting to raise $10,000 before January 1, 2016

SONORA, CALIFORNIA (PRUnderground) December 8th, 2015

Video game players from the game, The Secret World, have created The TSW Malala Project, a movement that will be raising money for the Malala Fund.

The Secret World is an MMORPG, or massively multiplayer online role-playing game, that draws in players from all over the world. While these players haven’t met in real life, they are working together to raise money for the Malala Fund. Players from more than 16 countries, including those in Europe, Africa, and North America, have come together with the goal of raising $10,000 by January 1, 2016, for the Malala Fund.

Malala Yousafzai is a globally-renowned advocate for girls’ education rights and is the youngest recipient of a Nobel Peace Prize winner ever. Her, and her father, Ziauddin Yousafzai, co-founded the Malala Fund to speak on behalf of girls around the world. The organization sheds light upon the impact of girls’ education and empowers girls everywhere to find their voices and demand change in the face of social, economic, political, and legal factors.

According to The TSW Malala Project, bringing video game players from all over the world to raise money on this scale, without any company sponsorship or endorsement, is unusual, especially given that the the game’s player-base isn’t large, yet, they’ve already raised more than $7,000.

The players have thus far raised funds via social media and events, and many players have donated directly to the cause.

“One of the most ambitious things we’ve done to raise donations is we created an art book featuring 12 artists from around the world with various art styles and skills. All the contributed artwork is original, and every artist did their work for free. We are proud that it includes work from two prestigious comic book artists: Don Parent, the 2013 GLAAD award-winner, and Fernando Ruiz, who is well-known from his work on The Archies. We are grateful to all of the artists who participated.” said The TSW Malala Project director, Beth Barnes. Digital copies are available for people who donate $15 or more, while print copies are available for donations of $50 or more. There will only be 25 printed copies available.

The Malala Fund was chosen to raise money for because, “Malala is a huge inspiration to many of us,” said Director Beth Barnes. “This is also an international cause, and girls’ education is critical. Our team is both international and half our team are women. It seemed like a good fit.”

The TSW Malala Project has worked directly with the Malala Fund throughout the campaign. “The people at the Malala Fund have been extremely supportive and encouraging. This project would have been significantly more difficult without their partnership,” said Barnes.

More information about the project can be found at

About The TSW Malala Project

The TSW Malala Project is a fundraising project by The Secret World players supporting the Malala Fund.

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Beth Barnes, Director

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