Teeth Fairies

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Teeth Fairies Wins A NAPPA!

Industry: Book Promotion


New York City, New York (PRUnderground) April 13th, 2015

Within only two months of being introduced in the marketplace, TEETH FAIRIES: A BABY TEETH TRADITION has won the prestigious silver medal award from The National Parenting Publications Awards (NAPPA). This book and doll set has already received rave reviews from parents and pediatric dentists, who love the fact that TEETH FAIRIES encourages good dental health and is getting kids excited about losing their baby teeth and brushing and eating right.

The National Parenting Publications Awards (NAPPA) is one of the longest running and most respected awards programs in the country. With 25 years of experience in the industry, they have been continuously celebrated as the “go-to” source for parents and professionals seeking the best products for their children and families.

NAPPA enlists a team of independent expert judges and family testers to review each submission thoroughly. Together, they select the most entertaining, appealing, safe, educational, age-appropriate and enduring products as NAPPA Gold, Silver and Bronze winners.

“I am so honored to have won a NAPPA,” says TEETH FAIRIES author Ingrid Bencosme. “To know that a story and concept that I created for my daughter out of necessity has become a valued and respected product is humbling and makes all the hard work worth it.”

“We’re excited that TEETH FAIRIES is joining this year’s list of award-winning products,” says Julie Kertes, NAPPA General Manager. “Our awards program recognizes only top-quality products that are innovative, reliable and educational. A product that bears the NAPPA seal is a product that parents can trust.”

About Teeth Fairies

From the age of about 5 to 12, the average child loses twenty baby teeth. That’s a lot of visits from the Tooth Fairy! TEETH FAIRIES by former schoolteacher Ingrid Bencosme includes an adorable, plush Fairy which each child can personally name and have as their own. The Fairy comes and goes at the loss of each tooth, and is meant to be reused over the span of tooth loss, about six years. The book becomes a personal scrapbook with a section to record each lost tooth. The book and doll come in a keepsake box. TEETH FAIRIES is approved by many leading pediatric dentists and a portion of the proceeds of the book goes to Communities in Schools (CIS).
TEETH FAIRIES retails for $49.99 and is available in select bookstores, Nordstrom, FAO Schwartz and online at Amazon.com and at www.teethfairies.com.

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Lindsley Lowell
(310) 770-0494