Surge In Interest In Sisal And Sisal Rugs As An Interior Design Feature

Industry: Designer Rugs

Sales in sisal rugs have surged ahead at the online retailer The Natural Rug Store. With sisal rugs appearing in several style magazine features, sisal is clearly the interior design material of choice for 2010.

International (PRUnderground) August 10th, 2010

Sales in sisal rugs have surged ahead at the online retailer The Natural Rug Store. With sisal rugs appearing in several style magazine features, sisal is clearly the interior design material of choice for 2010.

“A sisal rug makes a strong but simple design statement,” says Steven Handley, Company Director at The Natural Rug Store. “The material is naturally strong and hard-wearing; it withstands the pounding of feet and the spills of everyday use. Sisal is also a great material to work with. It’s highly receptive to dyes, giving bright even colours that appeal to contemporary design sensibilities. I’m not surprised the interior design community has taken to sisal in such a big way.”

The team behind The Natural Rug Store (www.naturalrugstore.co.uk) have seen interest in sisal rugs rise over several months. Every time sisal gets a mention in the press, there’s a flurry of online searches matched by a fresh peak in sisal rug sales.

The big attraction of buying a sisal rug at The Natural Rug Store is that buyers can design it themselves, even down to the detail of the edging. An easy-to-use online rug-designer turns any casual visitor into an instant design guru. There’s a choice of 18 weave types, each of which comes in its own range of colours. Most are warm, neutral tones that emphasise the naturalness of the material, but there are enough vibrant reds and deep blues to excite someone who wants their sisal rug to make a bold design statement.

The finishing touch is a border in a complementary or contrasting colour. Rug designers can choose single or double borders in a wide range of natural materials including suede, leather, cotton, and linen.

Those who choose to design their rug online are almost guaranteed to come up with something unique. The chance that any other designer would pick exactly the same combination of weave, colour, border material, and border colour are extremely small.

Perhaps that’s why sisal rugs are proving so popular. No matter how many times the material features in the press, a rug buyer can be confident that the sisal rug they’ve chosen for their floor remains a one-off.

To find out more, or to see how easy it is to design a unique sisal rug online, visit www.naturalrugstore.co.uk

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