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Subscription Management That Works for Your Business

Industry: Technology

Trigger recurring revenue with TRACT Billing by Transverse

Austin, TX (PRUnderground) January 22nd, 2013

Subscriptions can be a solid, lasting business model for many industries. They allow for a business to sell periodic (monthly, yearly, etc.) access to products or services and this business model can help to create recurring revenue and brand loyalty. However, subscription management can also be difficult. How and when is revenue recognized, especially if your subscription is a service? Is prorating allowed, and how is that calculated? What happens when the subscription expires? What if the customer cancels the subscription?

The good news is TRACT billing by Transverse can easily handle all of your subscription management needs and recurring revenue business models. Within TRACT, purchased products are instantiated on the customer’s account as services. Not only can TRACT bill for subscriptions, the system allows you to change the terms or actions associated with a service (e.g., define the cancellation policy, apply specific charges for a given service).

Subscription value — to both customers and businesses — can diminish over time due to marketing pressures, commoditization, or changing preferences. If profitability, flexibility and sustainability are important to your business, then billing absolutely has to go beyond delivering an invoice or renewing a subscription. If you use TRACT billing software, you can combine simple subscriptions with activity-based pricing that will continue to deliver customer value regardless of market shifts.

With TRACT, companies can bill based on customer preferences, activities and purchasing behavior, which enhances your ability to acquire new customers and revenue streams, earn more of each customer’s spend, keep your customers longer, and increase the likelihood that customers will recommend your business to others. Activity-based billing gives you flexibility to maintain or even increase lifetime customer value.

To discover how TRACT billing can help your company with subscription management, please contact

About Transverse

Transverse was founded in 2008 by billing experts who saw an opportunity to make sophisticated billing capabilities available to more businesses. TRACT Billing from Transverse is the only all-in-one activity-based billing platform that can meter, rate, and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges while empowering companies to engage with customers and rapidly monetize the launch of new products and services. Learn how TRACT can help your business at

Press Contact

Amie Coleman
(720) 854-8192

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