STRATACACHE Expands Business in Shopper Marketing with Acquisition of IZ-ON Media from Technicolor
Industry: Computer Software/Services
New acquisition solidifies STRATACACHE as a major player in in-store digital shopper engagement
Dayton, OH (PRUnderground) July 1st, 2015
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced its acquisition of IZ-ON Media (fka PRN) from Technicolor (Euronext Paris: TCH; OTCQX: TCLRY). IZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. The acquisition includes all existing relationships with top retailers.
“The acquisition of IZ-ON Media complements our growing shopper marketing practice”, said Chris Riegel, STRATACACHE CEO and Founder. He continued, “Their deep expertise in driving consumer engagement through rich digital experiences at the point of influence and their ability to help retailers unlock new revenue streams will significantly increase the value that STRATACACHE brings to our clients. The IZ-ON Media acquisition is key in our quest to double topline revenue in the next 3 years.”
IZ-ON Media helps retailers and brands build customer loyalty by focusing on three key areas – Consumer Experience, Shopper Technology and Insights and Network Operations. Retailers amplify shopper marketing initiatives and brands deliver customized messaging through a suite of in-store communications platforms – TV Wall, Radio, Checkout TV®, Health and Wellness, and interactive touchscreens. This strategic messaging allows retailers to add relevance to the in-store experience and brands to speak directly to targeted consumers while creating new revenue streams for the retailers.
“The IZ-ON Media team is very excited about becoming a part of STRATACACHE,” said Kevin Carbone, CEO of IZ-ON Media. He continued, “IZ-ON Media and STRATACACHE both deliver in-store solutions that position retailers and brands for success. Working together will enable us to develop additional solutions that are even more effective at engaging and activating highly sought after audiences.”
About IZ-ON Media, LLC
IZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. IZ-ON Media’s sight, sound and motion video networks span over 13,000 locations within some of the the nation’s top retailers. IZ-ON Media’s scale, consumer focus and innovation with mobile and audience targeting position both retailers and brands for success.
IZ-ON Media has offices in San Francisco and Bentonville, AR. To learn more, visit izonmedia.com or follow them on Twitter @IZONMedia.
STRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.
STRATACACHE is based in Dayton Ohio with offices in Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries. Visit us at www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page.