SPARQ Offers a New Way for Auto Dealers to Interact with Customers, Generate Leads via Social Media

Industry: Social Media

Newly launched platform is based on the innovative work of Moore & Scarry Advertising

Fort Myers, Florida (PRUnderground) August 12th, 2014

Auto dealers nationwide now have an effective solution to engaging customers and generating leads like never before on social media with the launch of SPARQ.

The company offers a new approach to social media for auto dealers. SPARQ’s simple and wide-reaching platform allows these businesses to more effectively find and target new leads, increase social response and positively influence their reputation management efforts.

“With SPARQ, we are finally answering the question of how automotive dealers can effectively sell cars through social media,” said Tom Kerr, co-founder. “When customers purchase a vehicle from you, they can now easily share the experience on Facebook and other social media platforms very quickly. These happy customers serve as exceptionally credible brand ambassadors for your dealership, particularly in the eyes of their friends and family members.”

SPARQ works by generating new leads through the power of social media, including Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and more. It offers a broad range of posting, sharing and engagement tools that give automotive customers the ability to share and promote their positive experiences when doing business with a dealership.

During the purchase of a new vehicle, the auto dealer’s sales team member can take a photo of the event, which customers may then post to their own social media platforms to share the news with their networks. The customer’s friends and family members become engaged by using the SPARQ app to vote or comment on the post, which can help them win prizes from the dealership that sold the car. The app then allows auto dealers to follow up with the new leads they generate from this high level of social engagement.

“SPARQ gives you the ability to capture the wide-reaching networks of your existing customers and target them using banners and pre-roll videos,” Kerr said. “In fact, over 90 percent of people trust recommendations made by the people close to them considerably more than other forms of marketing. This new platform allows you to truly leverage the positive experiences of your customers to earn even more leads in the future.”

SPARQ is now available for auto dealers of all sizes across the country. To learn more, visit


The latest innovation from multiple award-winning automotive agency Moore & Scarry Advertising, SPARQ is a dedicated automotive social media service that generates stronger leads and better results.

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Press Contact

Tom Kerr