SmartPower and ReNewable Now Announce Media Partnership
Announce the Creation of “Food Network” for Renewable Energy
New England (PRUnderground) April 1st, 2014
SmartPower and Renewable Now today announced a strategic media partnership that will leverage the new media channels offered through ReNewableNow.Biz with the clean energy and energy efficiency expertise of SmartPower. That partnership was in evidence at http://renewablenow.biz/smart-power.html.
ReNewable Now and SmartPower share a common mission of increasing the use of clean energy and energy efficiency and reducing the impact of fossil fuels.
SmartPower President Brian F. Keane and ReNewable Now President Peter Arpin were on hand to cement the media partnership.
“The partnership between our two organizations is a natural,” stated Peter Arpin. President of ReNewable Now. “We are both in the business of broadcasting the benefits of clean energy. Together we’ll be able amplify our efforts in presenting the business side of green.”
“What our industry needs is it’s own network – just like the Food Network,” said SmartPower President Brian F. Keane. “And indeed, Renewable Now is the network best positioned to become just that. We’re excited about this partnership and look forward to making clean energy and energy efficiency as accessible as Rachel Ray’s 30 minutes meals!“
SmartPower, a non-‐profit organization based in Washington, D.C. develops and implements innovative community-based campaigns that save energy and promote renewable energy that lead to long-term energy behavior changes. Using a political campaign-style approach, SmartPower mobilizes people to take actions as part of a “community” rather than acting alone. SmartPower’s energy campaigns are based on over a decade of consumer research and boots on the ground expertise.
SmartPower literally “wrote the book” on clean energy and energy efficiency marketing and outreach with the publication of Keane’s book Green is Good: Save Money, Make Money and Help Your Community Profit From Clean Energy (Lyons Press, 2012). The book highlights lessons from SmartPower’s more than a decade of clean energy fieldwork.
ReNewable Now will be utilizing SmartPower’s expertise to enhance its content across multiple channels. As a multi-media channel that promotes innovation and actions in clean energy, the network is committed to the business of clean energy. SmartPower will be supporting ReNewable Now’s mission with a regular monthly segment called “Keane on Green” featuring SmartPower President Brian F. Keane. During these segments, Keane will share insights on new trends, activities and updates in the world of clean energy, as well as share findings from SmartPower’s on-the-ground campaigns.
As Keane says, “We’re interested in helping regular people make smart energy choices, and we do that by connecting them to local trusted resources that make a difference. By helping people access clean energy information and easy actions they can take, ReNewable Now helps us deliver on our mission.“ Keane sites as an example of the new partnership ReNewable Now’s recent coverage of a SmartPower event at which elected officials were highlighted for their commitment to clean energy and for their participation in SmartPower’ Rhode Island Energy Challenge. “Renewable Now’s coverage of our event helped get the message out about the importance of homeowners taking simple actions to reduce their energy use.”
By raising the volume on important breaking news and exciting business advances happening every day in the clean energy sector the two organizations hope to engage the public and change the way they think and use energy.
About ReNewable Now
ReNewable Now is the one network that is totally dedicated to the business side of green. The creation of the network was on May 1, 2012 when professionals from the business community and educational community came together with professionals in television, cable, radio, and new media technologies to focus on what they believe to be the next economy, the Green Economy. www.renewablenow.biz.
SmartPower is a national non-‐profit organization that creates community campaigns for energy efficiency and clean energy through engaging local partners from the municipal, business, and non-‐profit sectors to promote behavior change and measurable energy actions. SmartPower’s COR approach using Community outreach, On-‐line tools, and Rewards and Incentives is a tested formula that promotes engagement and delivers results on behalf utilities, state clean energy funds and the Department of Energy. www.smartpower.org