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SM Digital Partners Offering Augmented Reality for Branding and Lead Generation

Industry: Advertising

SM Digital Partners uses Augmented Reality (AR) Solutions as a lead generation marketing channel for the Real Estate, Marine, and Automotive Industries.

Miami, USA (PRUnderground) November 4th, 2015

In the current scenario of cutthroat competition, digital innovation is more than a gimmick; it’s a necessity, especially when it comes to appealing to and marketing to today’s youth. An integrated approach in general and Augmented Reality (AR) usage in particular is therefore on the rise, a notion that SM Digital Partners understand really well.

From offering digital marketing services like responsive web design, search engine marketing (SEM), search engine optimization (SEO), digital development and performance-based marketing to creating brand strategy and application development, SM Digital has grown over the past 10 years with the goal of enriching the digital experience of clients and their customers alike with interactive marketing and Augmented Reality.

This works in line with their attempt to boost their partners’ businesses effectively.

It’s not just the tech geeks who understand and realize that AR solutions are here to stay; with the number of brands using it to promote their services and products already, the technology is a huge step in the direction of future digital marketing, especially land developers using real estate augmented reality to sell pre-construction units worldwide.

The best part about this move by SM Digital Partners is that even industries such as the marine, real estate, and automotive will now be able to give their regular consumers a 360-degree tour of their models, bringing things to life, furthering utility.

This is important given Juniper Research results have extrapolated approximately 1.4 billion downloads of mobile applications by 2015 and adding to it is the report by Semico Research, predicting revenues to hit a whooping $600 billion following 2016 for everything related to AR.

Customers want this unique virtual presentation of a service or product by their favorite brand(s).

Collaboration with a professional digital agency such as SM Digital, with their brilliant and quite impressive portfolio, is a guarantee of standing out in the crowd, and creating something viral. There is literally a plethora of forms of reality such augmentation can be used to allow brands to enjoy real value and ROI.

At SM Digital, it’s all about our people, our passion, and performance for our clients!

When used the right way, Augmented Reality will complement and supplement content, enhance instead of replace the images and text. Working with someone who understands AR as a digital tactic and not digital strategy itself is the key to successfully enthralling a particular audience as well as the technical side.

SM Digital, in offering Augmented Reality for branding, realize it as one of the fastest-growing global marketing channels, maturing and shifting quickly from desktop web experience to a more mobile-based experience transferring over to wearable technology and leveraging it even, compared to other growing social services and tools.

Not being the last one to show up, marketers as such ought to be excited when it comes to authentic and impactful possibilities Augmented Reality will bring anywhere irrespective of whether it’s entertainment, educational, or functional value they wish to deliver.

About SM Digital Partners

As an award-winning, international digital agency, SM Digital Partners is committed to getting you the result you deserve every time.

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Lenny M. Gomez