Shop The Look – Your passport to global street style fashion via Stylematch
Digitally savvy fashion lovers can now shop directly from cool street-style looks they discover on social media via Stylematch’s new ‘Shop The Look’ fashion wall.
Melbourne, Australia (PRUnderground) May 5th, 2015
Stylematch has become the world’s first fashion portal to offer digitally-savvy fashion lovers around the world a shop-able fashion wall which allows them to buy the cool street-style looks they discover on social media.
Street-style fashion is a global social media phenomenon and inspiration for Stylematch’s SHOP THE LOOK ‘fashion wall’ came from Instagram where the hashtag #streetstyle has more than 6.5 million posts. This number is growing every day yet, in spite of this wealth of visual inspiration, these posts provide little information on how to recreate the look. And the question “where can I buy that?” frequently remains unanswered. Stylematch has the perfect solution.
By partnering with Stackla, a leading social content marketing platform, Stylematch aggregates user generated fashion content directly from Instagram, Facebook, Pinterest and Twitter into one location. Next Stylematch edits that content, selecting the best examples to feature on its ‘fashion wall’. Then, because Stylematch is a fashion portal – a gateway through which its visitors can access more than 6000 of the world’s best fashion brands and hundreds of fashion stores – it is able to tap into its vast product range to find either the exact items featured in the post, or a close match, and recreate the whole look. Finally, by using Stackla’s new ‘ShopSpots’ technology, Stylematch makes the whole street-style image shop-able in an instant. Users everywhere can view an image of a cool girl on a New York Street and at the click of a button buy what she’s wearing for themselves.
According to Adam Green, CEO & Founder of Stylematch: “We are all about connecting people to the world’s best fashion in one convenient location. Our SHOP THE LOOK ‘fashion wall’ is a natural extension of our vision to offer an unparalleled digital fashion experience. We see it as a passport to global street-style shopping.”
Peter Cassidy, Stackla Co-founder and chief product officer says the inspiration for its new ShopSpots feature came from Instagram and Facebook’s tag-a-friend feature: “We wondered what would happen if the products in an image, rather than the person wearing them were the focus,” he said. “Hence, ShopSpots – instead of linking you to a person’s profile, we link you to the product’s buy page.”
The SHOP THE LOOK ’fashion wall’ complements Stylematch’s many other features and benefits including:
- Access to one of the world’s best selections of curated Luxury, Premium, Boutique and Fast Fashion ranges
- The Stylematch App – which has the world’s first virtual changing room where you can try-before-you-buy, plus digitize your wardrobe and create outfits
- Flash Sales – offering 50%-80% off designer fashion every single day.
So if you think fashion, think Stylematch. www.stylematchshop.com/shopthelook
Stylematch is changing the way consumers engage and shop fashion forever. Stylematch is a fashion portal and interactive App where you can discover, try-on, share and shop more than 6000 fashion brands at one address.
Not only does Stylematch aggregate the world’s best fashion brands into a beautifully designed website, it is also a fully integrated App which features the world’s first mobile Virtual Change Room. Its augmented reality technology allows customers to virtually ‘try-on’ clothes and accessories before making their purchase decision.