Rug Design Lifts The Gloom

Industry: Rugs

Rug Couture, the internet-based rug store that lets you design your own unique rug, is reporting increased sales. They say that customers are rising above the economic gloom with a bright new rug that they've designed themselves.

International (PRUnderground) January 26th, 2011

Rug Couture, the internet-based rug store that lets you design your own unique rug, is reporting increased sales. They say that customers are rising above the economic gloom with a bright new rug that they’ve designed themselves.

“Our rug sales traditionally increase during the winter,” says Steven Handley, Marketing Director at Rug Couture. “But this past year, there’s been a surge in orders. Customers tell us that they’re looking for easy ways to brighten their home. They want an escape from grey skies and an even greyer economic outlook.”

It’s easy to see why home-owners are turning to online sites like Rug Couture (www.rugcouture.com) for relief. Many are staying put because there’s too much uncertainty over jobs and the economy. Others can’t move because houses are not selling and mortgage lenders are not making the funds available. But with a unique rug from Rug Couture, anyone can brighten their home in a matter of weeks.

A one-off rug from Rug Couture is a talking point. It can express the maker’s sense of style or desire to shock. It can be restrained and tasteful, or loud and exuberant. Whatever they choose, there’s almost certainly no other rug like it on the planet.

Rug design is surprisingly easy. Anyone from a child to an interior designer can do it. They go online, they choose a style, they choose their colours, and they set the size. And if they don’t like what they see, they change it – or they start all over again.

The key point about a rug from Rug Couture is that it’s an expression of the personality of the designer. No other rug comes so close to matching the mood or capturing the vision of its owner.

Despite the ease with which the rug is designed, there are no compromises in the construction. Each rug is made from beautiful New Zealand wool in one of three superb qualities: tufted, hand-tufted, and Nepalese hand-knotted. The result is top quality floor covering – the centerpiece to a room and an instant antidote to economic gloom.

To see how easy it is to design a unique rug online, visit www.rugcouture.com.

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James Hughes
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