ReINVENT Retirement Launches New Website Aimed at Attracting and Retaining Baby Boomers
Industry: Lifestyle
Lawrence, KS and its surrounding area is positioning itself as the ideal destination for baby boomers looking to live the rest of their lives in a vibrant community.
Lawrence, Kansas (PRUnderground) July 13th, 2015
Lawrence, KS and its surrounding area is positioning itself as the ideal destination for people looking to live the rest of their lives in a vibrant, diverse and culturally rich town with a sense of place and community. Boomers are nothing like the generations that came before them. Retirement doesn’t mean slowing down and reminiscing about past adventures and careers; this is a time to try new things, potentially reinventing themselves in new careers and lifestyles. Because boomers are living longer, healthier lives and have a different level of energy means communities need to be prepared to welcome and support this booming generation. ReINVENT Retirement in Lawrence, KS is ready to do this.
To deliver this message, ReINVENT Retirement has launched a new website, Live Lawrence Life (www.livelawrencelife.com), aimed solely at the baby boomer generation.
This website is a rich resource of information important to help inform boomers of what Lawrence has to offer to make retirement destination decisions, and paints the picture of what daily life is like in this unique community. Detailed information such as Why Retire Here, About Lawrence, Plan a Visit, Moving Here, Our Ambassadors and Connecting with the Community are all a part of the new site structure, delivered in a way boomers want to receive it.
Visitors to the site will also hear first hand testimonials from retirees who have moved to the area and why they chose Lawrence over other communities. Those wishing to learn more about what Lawrence and its surrounding communities have to offer can also request a free in-person tour of Lawrence and the different amenities, neighborhoods and historical sites with a personal ambassador, all from the comfort of a chauffeured vehicle. The site also serves as a connector to local real estate and volunteer opportunities.
“Lawrence and the surrounding community have so much to offer, you can’t see it all in just one day or learn about it from a website. That is exactly why we decided to launch the ReINVENT Retirement, Live the Lawrence Life program. We are passionate about our community and the people who live in it and are excited to show others how they can become a part of Living the Lawrence Life”, says Brenna Buchanan Young, Director of Marketing and Development at DCSS.
Retirement is the start of a new adventure, and this community is ready to embrace this generation and their families in reinventing their retirement and helping them Live The Lawrence Life. For more information on this program and everything Lawrence and Douglas County have to offer, visit www.livelawrencelife.com.
About Live Lawrence Life
Lawrence, KS and its surrounding area is positioning itself as the ideal destination for people looking to live the rest of their lives in a vibrant, diverse and culturally rich town with a sense of place and community.
