Purely Pinole Leads the Way in Hot New Food Trend: Purple Foods

Industry: Food Manufacturing

Purely Pinole, an ancient Aztec power food made from nutrient dense purple maize, becomes first pinole product available in the U.S.

Santa Monica, CA (PRUnderground) January 27th, 2016

Santa Monica-based Native State Foods, maker of Purely Pinole, is proud to be at the forefront of a burgeoning new food movement: purple foods.

Experts at the 2016 Winter Fancy Foods Show in San Francisco last week named purple foods one of the top new trends taking the market by force.

Purely Pinole, an ancient Aztec power food whose cornerstone ingredient is purple maize, is already seeing great response from consumers who recognize the rich nutrients found in purple foods.

Native State Foods is the first company to introduce pinole (pih-nole) to the U.S. through its Purely Pinole line of premium hot cereals.

“Although many Americans have heard of pinole from the New York Times bestseller Born to Run and the story of the Tarahumara Indians who rely on it to run hundreds of miles non-stop,” said Claudio Ochoa, company co-founder, “no premium pinole product has ever been available here in the U.S.”

Purely Pinole provides consumers long lasting energy and one-stop complete nutrition in every bowl.

“We took a look at the hot cereal category and knew that the space was ripe for opportunity,” states co-founder Angela Palmieri. “On the shelf you’ll find countless iterations of the same thing: oatmeal. Purely Pinole delivers superior functional nutrition (protein, fiber, whole grains, and powerful antioxidants in every bowl) with a distinctive, delicious taste that consumers love.”

Native State Foods will be showcasing its Purely Pinole hot cereal at Natural Products Expo West 2016 to be held in Anaheim, CA March 9-13 (Booth #9635).

The company also plans to debut a Purely Pinole Grab & Go Cup line at the show that meets consumer demand for convenience and on-the-go snacking.

For more information or to try Purely Pinole, please visit www.PurelyPinole.com.

About Native State Foods, Inc.

Native State Foods is on a mission to provide better food for people and the planet by putting real nutrition back into the hands of consumers. Based in Santa Monica and co-founded by Claudio Ochoa and Angela Palmieri, the company is the first to introduce pinole, an ancient Aztec power food, to the U.S. market. The company’s Purely Pinole line of hot cereal and snacking products provides one-stop nutrition with 7g of protein, 7g of fiber, 40g of whole grains, and powerful antioxidants in every bowel. The line is also non-GMO, gluten free, and soy free. Native State Foods is a proud member of 1% For The Planet.

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