PRUnderground was mentioned this month in the Social Media Today article “The Pros and Cons of Social Media Press Releases” by Melissa Thompson. Fortunately we were mentioned in the ‘pro’ (and not the con) section.
In the section of the article Publicity and Getting into Google News, they wrote up one of our case studies from last year that showed how an author used a social media press release to jump to the top of Google and Google News for the subject (Whitey Bulger) of her novel.
Other pros they mention are publicity, building trust, branding, and driving traffic. Cons include the fact that some demographics do not use social media (example: Senior citizens), as well as that they can be time-consuming to write, and technical to set up on some services. They also mention the expense of some of the social media press release services.
Social Media Today has daily articles about social media sites, how to use social media most effectively, tools, events, social media pros, and other news and trends within the space. It caters to PR, marketing, and advertising professionals who want to keep up on the latest in social media. It’s definitely worth a read each week to stay ahead of this fast-moving space.
Thanks Social Media Today for the mention!