PRUnderground is mentioned in the article “4 tactics to make social media press releases more effective” on PRDaily.com today. The article dives into using images and multimedia in your release, crafting a compelling headline (for search and readers), managing online reputation, and using Google’s Trending Topics to get more interest in your announcement. All four tactics are certainly ones you should consider, with a fifth we would add to be sure to share your release on your own social network profiles for your company to help it get liked, shared, retweeted, etc. Your own social network followers can be great sources of viral activity.
An excerpt: “While the headline may only be a minimal portion of the text, in a search engine results page it may very well be the only thing that readers see. The headline must convey information about the release in a clever and compelling way, while staying within strict length requirements.”
Read the full article at http://www.prdaily.com/Main/Articles/17442.aspx. It’s a quick read that may help you with your next release.