Passionate Brand Transformers: 8FOLD Ignites Companies with a New Spark
Introducing 8fold. The brainchild of dynamic duo Jennifer LoBianco and Bradley Leszczynski, 8fold is a creative and nimble branding agency that is small in size, but big in expertise and resources.
New York, New Jersey (PRUnderground) March 5th, 2012
What happens when two colleagues with more than 40 years of combined experience and a zest for game-changing branding realize that they can be more effective, creative and agile if they do their “thing” on their own terms and turf?
Introducing 8fold. The brainchild of dynamic duo Jennifer LoBianco and Bradley Leszczynski, 8fold is a creative and nimble branding agency that is small in size, but big in expertise and resources. The result? A quick-thinking company of branding aficionados who are able to keep costs down while over delivering on ideas and know-how in order to serve up the most intriguing creative and client service.
Advantage, 8fold. A highly strategic, integrated creative marketing firm, 8fold truly knows how to build businesses, not just provide new creative, enabling their clients to make a splash within the oversaturated competitive landscape.
Not a niche, one-trick pony—8fold has extensive experience within the two very different realms of business-to-consumer and business-to-business clients. The B-to-B world is a distinct animal, where the target audience is highly involved and its challenges unique—8fold gets this and knows how to deftly navigate its particular nuances. The agency’s proven track record of crafting and managing programs aimed at astute business individuals, such as multi-unit franchisees and technology executives, demonstrates 8fold’s well-rounded skill set and expertise.
Team, 8fold. A small, agile agency, 8fold is passionate about working collaboratively with its brands—choosing to get away from the common “agency vs. client” relationship. “In our experience, working collaboratively with a company’s marketing and sales teams from the beginning—has enabled us to create more effective programs overall,” says cofounder Jennifer LoBianco.
Established on the principles of integrity, lack of big-client egos and a teamwork mindset, 8fold is always prepared to help brands, based on their specific short- and long-term goals, attract and engage the audience they desire.
The 8fold Partners:
➢ Jennifer LoBianco: Jennifer is a veteran marketing strategist, experienced in developing integrative marketing plans on both the client and agency side. Prior to her partnership with Brad, she spent five years as the VP of Client Strategy for a NJ-based marketing agency. During that time, she directed the strategic growth initiatives of various business-to-consumer and business-to-business brands including ADP, Century 21 Real Estate and T-Mobile. Jennifer spearheaded brand audits, research projects, brand positioning initiatives, the development of strategic media plans, and overall business development.
➢ Bradley Leszczynski: Brad is an accomplished Creative Director with a passion for solving problems. With a background both in engineering and design, Brad’s unusual ability to integrate his left and right brain skill sets brings the optimal level of creativity and technical specificity to each project. He is driven to push the limits of creative potential for maximum business application. Prior to cofounding 8fold, Brad spent over a decade as a designer and ultimately the creative director of a NJ-based marketing agency.
For questions regarding 8fold, or to interview one of the 8fold partners, please contact MTL Communications at 201.572.1808, or Melisa@mtlcommunications.com.