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Oven Bits to Launch Native Apps for Rainbow Shops

Industry: Mobile Apps

Multi-platform apps to play a key role in the national retailer's omnichannel growth strategy

Dallas, TX (PRUnderground) February 2nd, 2016

Oven Bits, an award-winning digital product studio based in Dallas, TX, today announced its partnership with Rainbow Shops to launch the fast-fashion retailer’s first ever mobile commerce app. Rainbow chose Oven Bits because of its unique approach to user experience design and mobile commerce. Powered by the Oven Bits Pivot platform and the Demandware Commerce Cloud, Rainbow Shops’ native apps will launch this spring on iOS and Android.

“After extensively assessing the app-commerce marketplace, it’s clear that Oven Bits’ platform not only meets mobile-first customers where they are, but delivers a user experience unlike anything we’ve seen.” said David Cost, VP of E-Commerce and Digital Marketing at Rainbow Shops. “We look forward to offering our customers a unique, best in class mobile app that is tailored for both Apple and Android.”

The mobile apps will complement the retailer’s 1,100 stores nationwide by creating a mobile shopping experience that blends branded and social content with commerce.

Ryan Moede, VP of Growth at Oven Bits, says, “Rainbow’s content and commerce approach is perfectly aligned for our Pivot platform. Our aim is to strengthen Rainbow’s customer relationships with a rich, design-centered mobile shopping experience. Our platform is agile, enabling Rainbow to evolve as the mobile landscape continues to change.” Oven Bits is helping retailers respond to customer’s increased expectations for utility, shopping convenience and personalization by creating powerful mobile apps that extend beyond shopping.    

The Pivot platform provides white-labeled apps for both iOS and Android that unifies content, shopping and loyalty into a single, fluid interface. A SaaS (software as a service) model, Pivot includes continuous feature innovation across mobile and tablets, vigorous device testing, easy content management functionality and real-time analytics available for retailers. With features such as shoppable looks, push notifications, 3D Touch, Apple Pay, the platform seamlessly blends technology into a delightful shopping experience.  

About Oven Bits

Oven Bits is a design, development and product strategy agency based in Dallas, Texas. The agency crafts results-driven, award winning software that is a delight to use. Oven Bits believes that the right tools and experiences can grow businesses, foster brand interaction and accomplish real goals. The company is recognized globally for its work in the mobile industry. Oven Bits’ work has been featured by Techcrunch, Google, Apple, CBS, Mashable and other tech publications.

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