Online Mapping Tool: The Cheapest Link Between Prospects and Customers

Since the first advertisement was aired, millions of company leaders and marketing experts from all over the world never stop from thinking of more ways to outdo each other. Some of them even spend over the board just to chase new prospects. Decades after and leaders now believe that spending a huge budget on marketing is not necessarily the answer to successful conversion. There are now online mapping tools that help a great deal in knowing where the prospects are as well as creating definitive action plans to convert prospects into loyal customers.

Topo.ly is easy to use that’s why it is preferred by most businesses to help them drive the connections between prospects and customers. As they learned how simple it is to create a map based from their Excel data of address locations, they get to spend more time in data analysis and constructing business plans and marketing strategies that really matter. Denyce Kehoe from Salesforce.com said, “I’ve spent over 20 years in sales for visionary companies such as Forbes Magazine, Fortune Magazine and Salesforce.com and Topo.ly has quickly become one of my top applications that helps me drive sales.”

From Prospects to Customers – The Online Mapping Advantage

Today, with the use of Topo.ly online mapping tools, companies can do away with over-the-board marketing budgets. From the past, they found out that doing so had just robbed them of their time targeting prospects. Topo.ly tools are affordable, user-friendly and help to achieve all areas of marketing:

• Attain

Companies learned to find prospects as they create a map in less than 3 minutes. This is the 1st step into funneling prospects. When address locations are mapped, they get to view where their prospects are and can immediately do smart marketing to reach out.

• Maintain

Topo.ly helps in maintaining prospects that matched to their interest. How do they do this? Through heatmapping, they can achieve a different level of understanding their prospects. Heatmapping is a trusted data analysis tool that helps in identifying the percentage of the prospects in given areas.

• Engage

Prospect engagement is important for 3 reasons:

• Prospects will feel that they really belong to the conversation and not just being thrown out by information.
• As prospects engage more deeply, an emotional connection to the company will be built.
• Buying decisions are relatively based on emotional factors. Why is this important? Because when prospects are ready to buy, they are more likely to buy from the company where they feel more engaged.

Topo.ly helps its users to achieve this as they tend to use so many useful features. They can embed the maps to their websites and even share maps to their prospects. Since these information-based tools provide enlightenment in specific areas, they also serve to help prospects declare the things that are most important to them. It allowed them to find prospects interested in transitioning their businesses.

• Accelerate

Business should not stop on engagement. They should build the story along the way. Topo.ly allows its Plus members to use local and international territory boundaries. They can extend their use their own sales abilities to turn well-nurtured prospects into customers

With Topo.ly’s online mapping tools, business leaders are able to find prospects from Excel data of address locations, maintain contact with them, move their prospect’s interest forward through engagement, and accelerate the interest of prospects closest to taking the next step toward commitment. Topo.ly’s easy “create-a-map” tool makes it the link between prospects and customers.

About Topo.ly

Topo.ly develops tools to transform analysis into a visual experience. It’s mapping technology is one of the most powerful ways to visualize data from Excel spreadsheets to optimize logistics, enhance market planning, identify growth opportunities, or mitigate market risks. Topo.ly leads in data simplification and presentation and is committed to delivering the tools businesses need to outpace competition.