Oeuf Expands International Market with the Addition of Over 50 Stores from England to China

Industry: Children's Furniture

Oeuf, the New York-based design company known for smart, modern design, has expanded its international presence with a new strategy that has added global customers from the shores of England all the way to the Great Wall of China.

National (PRUnderground) June 21st, 2010

Oeuf, the New York-based design company known for smart, modern design, has expanded its international presence with a new strategy that has added global customers from the shores of England all the way to the Great Wall of China.

Oeuf’s brand of simple yet functional design has clearly resonated with international customers that value simple yet stylish design, but most of all quality and functionality. At the core of Oeuf’s expansion is the addition of prestigious retailers to its roster of international clients. In France there’s Bonton, a luxurious, super-chic emporium in Paris, concept stores Merci, and Serendipity, and the trendsetting online retailers Little Fashion Gallery and Smallable. Add to that a plethora of specialty stores all over Europe, like Rasselfisch in Germany, Kayo in Belgium, Herr and Frau Klein in Austria, Nobodinoz in Spain, and Couverture in England. Reaching even further there is Mamakaii in Mexico, Baby Baby in Japan, Modernbaby in Honk Kong and Blue Elephant in Venezuela.

At the same time, Oeuf is reinforcing its commitment to the area by establishing its own office and manufacturing facilities in Latvia, where its furniture collection has been produced for the past 8 years. Latvia is a country with a strong history and tradition in woodworking as well as internationally recognized high standards of environmental responsibility and sustainability – making it the perfect partner for Oeuf with its singular focus on high quality and dedication to eco-friendly practices.

“We are thrilled that our expansion strategy has been so successful,” said Sophie Demenge, co-founder and designer of Oeuf. “We have made a commitment to the area and plan to continue expanding our list of retail partners. We’re excited to continue to bring our simple, modern design to customers one country at a time.”

Oeuf, as one of the pioneers of eco-friendly modern nursery design, continues to blaze a trail of innovation in the industry. Oeuf is steadfast in its commitment to designing products that offer real value to consumers without ever compromising on quality of the highest order. In line with this commitment, Oeuf continues to manufacture its products in countries with a tradition of high quality and craftsmanship: Latvia for its furniture collections and Bolivia for its Clothier line. For Oeuf “Being Good” also means reducing unnecessary purchases and offering practical and stylish essentials that make sense with the demands of a modern lifestyle. From an alpaca mitten to its Classic Crib, every inch of Oeuf’s design is thoughtful and focused on a few key principals: quality, safety, practicality, function and respect for the environment and communities it serves. For more information on Oeuf and their growing line of products, please visit www.oeufnyc.com.

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Sophie McNeill
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718-965-1216 ext. 25
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smcneill
3067c859616aa1ed4f711a51f96d06f1
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http://www.oeufnyc.com

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