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Nodical Launches Premium Memory Foam Mattresses Exclusively Online

Industry: Ecommerce

Direct-to-consumer “bed-in-a-box” collection designed to decode the most common sleep needs; challenges consumers to “Take back their sleep.”

Atlanta (PRUnderground) June 15th, 2015

Allied Aerofoam Products, LLC, the largest foam fabricator in the US, today announced the launch of Nodical™ Bed, a premium line of memory foam mattresses sold exclusively online at nodicalbed.com. Created by veteran foam and mattress experts with over six decades of combined industry knowledge, Nodical is the only e-commerce brand designed to specifically address consumers’ most common sleep challenges. The collection includes three models—Nodical Contour, Nodical Restore and Nodical HD— each featuring a proprietary combination of the industry’s most innovative foam technologies. Available in 10” (Contour, Restore) or 12” (HD), each mattress is made and shipped from Nodical’s sustainable, eco-friendly facility near Atlanta, GA.

Engineered based on insights gleaned from extensive sleep studies, Nodical mattresses unite Energex™ and ThermaGel™ foams to provide optimal comfort and support. The proprietary construction integrates coolness, breathability and bounce to help remedy widespread sleep problems such as:

— Sleeping too hot – Responds to an individual’s body heat to help maintain a comfortable, balanced temperature throughout the night. Offers cooling relief to naturally hot sleepers and ideal for women experiencing symptoms associated with menopause.

— Muscle soreness – Accelerates muscle recovery to alleviate pain and soreness, particularly after a day of intense physical activity. Designed with athletic and highly-health conscious consumers in mind.

— Lack of support – Aligns body and properly distributes weight to minimize sagging for sleepers of all shapes and sizes. Provides ultimate support for heavier individuals without compromising comfort.

— Tossing and turning – Contours to individual body shape to reduce pressure points. Ideal for expectant mothers and sleepers with a tendency to wake several times during the night.

— Partner disturbance – Minimizes the impact of partner movements by isolating motion at its source to provide fewer sleep disruptions.

“In addition to embracing the critical importance of good quality sleep, informed shoppers are increasingly purchasing big ticket items, like mattresses, online,” said Bill Carrington, president of Allied Aerofoam. “Given this shift, and the benefits of our direct-to-consumer model, we are excited to introduce the Nodical brand with a fresh e-commerce approach and ultimately transform every customer’s sleep journey – one snooze at a time.”

Sleep Made Simple

Nodical offers consumers a “hassle free” alternative to the traditional mattress showroom experience. Constructed using only superior quality materials sourced in the USA, Nodical beds are Certi-PUR US® certified safe to ensure the highest durability and safety standards in the world.  Customer benefits of Nodical’s direct-to-consumer model include:

— Packaging and Delivery – Delivered anywhere in the contiguous US for free. Nodical uses a patented compression process to carefully pack each mattress in a box approximately the size of a large set of golf clubs. The box fits through doorways and is easy to maneuver. Unboxing is simple, offering a new experience as the mattress unfurls and “awakens.”

— 100 Night Sleep Trial – One of the most generous in-home sleep trials available. No hassle returns include pick up and 100% refund of the purchase price. Depending on local regulations, unwanted mattress will be recycled or donated to charity.

— Sizes and Pricing – Each model is available in sizes ranging from twin to California king. Prices begin at $900, considerably less than comparable quality retail memory foam mattress brands.

— Removable, machine washable cover – Soft, hypoallergenic mattress covers are shrink-free with a smooth gliding zipper that allows for easy removal and cleaning.

— True 10-year warranty – Unlike many mattress retailers, Nodical’s full 10-year warranty covers 100% of defects with no misleading fine print.

“At Nodical, we believe deep, restorative sleep is a fundamental right. Yet millions of Americans consistently find a good night’s rest elusive,” said Barry Mirkin, head of consumer marketing, Nodical. “Our mission is to simplify the mattress buying process, decode common sleep challenges and empower everyone to finally get the transformative sleep they deserve.”

Mirkin added, “Combined with free shipping and risk-free returns, Nodical offers consumers peace-of-mind at prices unmatched by traditional retailers. It’s truly a win-win for discerning shoppers who want a better overall mattress buying experience.”

The consequences of poor and insufficient sleep are well documented. According to the Better Sleep Council, 2 out of 3 Americans are unsatisfied with time spent on their mattress. Research by Harvard Medical School also reveals the impact of bad sleep range from poor productivity and health to negative moods, which can affect overall quality of life.

About Nodical Bed

About Nodical Bed
Headquartered in Atlanta, GA, NodicalTM is a division of Allied Aerofoam Products, LLC. The premium memory foam mattress brand is available exclusively online. All mattresses feature proprietary Energex™ energy return memory foam and ThermaGel™ temperature control memory foams, which are Certi-PUR US® certified safe. Made in the USA, Nodical’s competitive pricing is due largely to its direct sales model, removing the middleman markup typical in retail mattress environments. For more information, visit nodicalbed.com. Twitter @NodicalBed; Facebook @NodicalBed.

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