The Automotive Science Group (ASG) is changing the way we define value in today’s automotive marketplace by providing life-cycle data-driven findings that help consumers make purchasing decisions that are ecologically sustainable, socially equitable and economically viable. ASG uses a principled life-cycle approach to defining an automobile’s value and relative worth, essentially breaking down each vehicle into the sum of its parts, and measuring the natural capital, human capital and the economic efficiencies embodied within each vehicle to derive its real market value and true competitive advantage. Whether it’s a commitment to buy American-made, an environmental prerogative to reduce one’s carbon footprint, or purely an economic choice to save on fuel costs, ASG’s dynamic research findings and value assessments provide an unbiased guide for today’s judicious automotive buyer.