New Social Experiment By Groove Reveals Huge Lack of Education in Women's Health

Industry: Start-Ups

In Groove's powerful #KnowYou video, women find that they don't know their bodies as well as they think they do.

Austin, TX (PRUnderground) March 31st, 2015

“How well do you know your body?” is a seemingly simple question that often has a not-so-simple answer. Groove, a trusted source for women’s reproductive health education and makers of the Groove – Period & Fertility Tracker app for iPhone, is launching a campaign today to highlight the relationship between body literacy and heightened confidence and self-esteem in women. Groove teamed up with Austin’s Video Review Labs to conduct a social experiment to see just how well women know their bodies. See the final video.

Sex education classes provide girls with only a basic understanding of how their bodies work, leading to body image issues and a sense of embarrassment during puberty that often persist into adulthood.

“Like many girls, I spent a majority of my teenage years suffering from body image issues, a lack of confidence, and a huge sense of hatred towards my body,” said Jennifer Aldoretta, cofounder and CEO of Groove. “It wasn’t until I was in my twenties that I uncovered the root of my suffering: a lack of education. My whole world changed when I finally gained a deep understanding of how my reproductive system works, and I want to show girls and women that our bodies don’t have to feel so mysterious and unreliable. Our bodies don’t have to be a source of shame. If Groove’s #KnowYou campaign helps even one person, then I consider it a huge success.”

Groove’s #KnowYou video shows that the women involved, regardless of age or how well they know themselves, do not have a good understanding of how their bodies work. When asked why they think this knowledge gap exists, they suggested that doctors and subpar sex education, among others, could be among the culprits.

Groove wants to show women that getting to know their bodies can provide a huge sense of empowerment. Groove is encouraging people to use the hashtag #KnowYou to share the ways that getting to know their bodies has had an affect on them.

About Groove

Groove is a company headquartered in Austin, Texas that seeks to facilitate a paradigm shift in the way people think about women’s reproductive health. Groove empowers women with education and tools that help them learn about their cycles and meet health and family planning goals. The company operates under the belief that educating people about their bodies will ultimately lead them down a path of empowerment and to a happier, healthier life.

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Jennifer Aldoretta
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770.572.5150
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