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New Small Town Newspaper is Holiday Gift to California’s Emerald Triangle

Industry: Media

In California's remote, spectacular north coast region, two veteran editors launch a new newspaper, rejecting idea that the printed page is dying off.

San Francisco, CA (PRUnderground) November 25th, 2013

A new full service, print newspaper recently launched in California’s redwood country north of San Francisco, going up against the conventional wisdom that print publications are an ever-diminishing resource in today’s media landscape.

In a series of one-minute videos produced by JK Turner Video, the editors of the Mad River Union, based in Arcata, California talk about what it means to be a local journalist in terms of reporting style, covering neighbors, friends and advertisers as well as the challenges of keeping a small newspaper relevant in the digital age.

Arcata is located just north of the city of Eureka in coastal Humboldt County, and is home to Humboldt State University. The Mad River Union newspaper continues a long history of independent journalism in the region, and is a merger of the Arcata Eye and McKinleyville Press newspapers.

Big city and national news often overshadows great local journalism. But small town editors and reporters all over the country are hard at work every day producing quality reporting, covering hard news, shining the proverbial light on local government and writing informative feature stories.

Meet Jack Durham and Kevin Hoover, the editors of the Mad River Union newspaper, and learn what they are doing to keep the journalistic tradition alive and kicking in one small corner of America.

About JK Turner Video

JK Turner Video offers complete production services for online HD video. Headed up by Jim Turner, a freelance journalist and broadcast PR professional, the company is based in California and São Paulo, Brazil. Working off a business model that stresses affordability, high quality, rapid turnaround and devoted customer service, JK Turner Video also offers international services between Brazil and the United States.

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